Delicious Drinkable Options from Oikos®, Too
Good & Co.™, and Activia® are a great on-the-go choice to help
meet your nutrition goals
WHITE
PLAINS, N.Y. and BROOMFIELD,
Colo., May 21, 2024 /PRNewswire/ -- As
schedules get busier by the day, it's sometimes easiest to bring
snacks with you on your way out the door. That's why Oikos®,
Too Good & Co.™, and Activia® are helping you focus on
nutrition with drinkable yogurts and dairy drink options that you
can enjoy anytime, anywhere. In partnership with female athletes
including track and field phenom Sha'Carri Richardson, nationally
recognized gymnast Jordan Chiles,
and soccer star Kristie Mewis, these
three brands are showcasing that no matter your schedule, their
snack lineup offers options that can provide high protein (Oikos),
support gut health1 (Activia), or lower
sugar2 (Too Good & Co.) that can Nourish Your Hustle
wherever you go.
A recent survey shows that 72% of people indicate they snack at
least once a day, and 30% do so as fuel before or after exercise
and/or because they need energy.3 Further, research
shows that consumers are looking for drinkable yogurts that offer
attributes such as high protein, lower sugar, and gut health
support. As leaders in the snack space, Oikos, Too Good & Co.,
and Activia took on the challenge to meet consumer needs and offer
products that can deliver in these categories.
"For those who are constantly on the go, there is a clear need
for convenient and delicious snack options that you can feel good
about, whether it be high protein, lower sugar, or getting in some
probiotics" said Victoria Badiola,
Vice President of Greek & Functional Nutrition at Danone North
America, which owns the Oikos, Too Good & Co., and Activia
brands. "Everyone has their daily routines, unique in their own
right, so that's why we're thrilled to work with Sha'Carri, Jordan
and Kristie to showcase how they snack when on the go. These
dynamic female athletes are constantly bringing their best, both on
and off the field, and it's vital they have access to convenient
snacks when performing at the highest of levels."
NEW Oikos Pro® Shots and Pro Drinks deliver high
protein, flavor, essential amino acids, and vitamins, with 0g of
added sugar*. Strength happens sip by sip4,
and Oikos Pro® Drinks and Shots are a convenient
protein-packed snack that fits into your busy schedule. Both
offerings hit select retailer shelves in May and will continue to
expand distribution throughout the summer.
- Oikos Pro® Shots (per 3.1 fl oz) offer a quick hit of
protein any time throughout your day. Flavors include Strawberry,
Mixed Berry, and Mango, all packed with complete protein (10g), 0g
added sugar5, 9 Essential Amino Acids, and an excellent
source of Vitamins B2, B6, and B12
- Oikos Pro® Drinks (per 7 fl oz bottle) are great for
when you need an on-the-go boost of protein following a workout.
Flavors include Strawberry Banana, Peach, and Mango Pineapple, all
packed with complete protein (23g), 0g added sugar5, 9
Essential Amino Acids, and an excellent source of Vitamins B2, B6,
and B12.
"Training season is a grind and I need to keep my body feeling
strong, but it can be hard to get in all the protein and nutrients
I need throughout the day, so I am always looking for snacks that
can help me along the way" said world champion sprinter Sha'Carri
Richardson. "The new Oikos Pro Shots have a boost of protein so I
can easily get in a snack I feel good about ahead of practice,
while Pro Drinks have 23g of protein to help support my muscle
recovery once I hit the finish line."
Too Good & Co. Smoothies (per 7 fl oz
bottle) are lower in sugar5 and big on flavor, with 80%
less sugar6 than average cultured dairy drinks. They
offer refreshing fruit flavors that are lower in sugar with no
artificial sweeteners, helping to kick your day off on a nice note
with 3g sugar, 10g protein, and 70 calories per serving, and are
also Non-GMO Project Verified™. Enjoy in Strawberry Banana, Peach,
and Mixed Berry flavors.
"Training, meetings, and training again – it's a jampacked
schedule for me as I prepare for this summer," said internationally
decorated gymnast Jordan Chiles.
"Turning to a Too Good & Co. Smoothie in the morning or even
between events is a great snack option for me, as it tastes great,
is lower on sugar5, and is super convenient to throw in
my bag – it's my favorite sidekick to help me stick the
landing!"
Activia® Dailies low fat yogurt drinks are
a quick, easy and tasty way to enjoy your daily probiotics. Packed
with billions of live and active probiotics, it's great for
supporting gut health7 on the go. Starting in early May,
you can also enjoy our new Activia Zero 0g Added Sugar8
variety, available in Strawberry Banana, Mixed Berry, Strawberry,
and Peach flavors.
"By traveling across the country and playing through a rigorous
soccer season, I'm constantly looking for something I can take with
me and enjoy on the road," said professional soccer midfielder
Kristie Mewis. "With Activia
Probiotic Dailies, I'm able to easily incorporate a delicious snack
into my everyday hustle on the pitch while also supporting my gut
health9."
About Oikos®
Oikos® is a part of Danone North America and is
committed to making nutritious, high-protein snack choices as part
of a healthy diet and exercise routine – because we're here to help
you fuel your strength. Oikos® has something for everyone in the
family, boasting a variety of protein-packed snack options to
choose from to help support a balanced diet and exercise
routine. From Oikos® Blended, packed with big
fruit flavor and a protein punch, to Oikos Triple Zero®, a
high protein snack with zero grams of added sugar*, zero artificial
sweeteners and 0% fat, to Oikos Pro®, a protein-packed,
crave-worthy post-workout option, Oikos® provides consumers with a
selection of creamy,
delicious, and nutritious products to help
them achieve their goals no matter how big or
small. Oikos® is obsessed with yogurt and dairy and is part of
Danone North America, one of the world's largest B Corps™.
About Activia®
Activia includes a variety of
delicious and nutritious probiotic yogurts and drinks that help
support gut health. Backed by over 20 years of research, and
holding the #1 gut health brand position in the probiotic
space10, Activia knows that overall well-being
starts from within. The brand was ahead of gut health trends and
has been offering a broad range of products to help address the
growing interest in this space. Activia Dailies Probiotic Drink is
a quick and tasty way to enjoy your daily probiotics, and Activia
Probiotic Yogurt with Fruit is a low fat yogurt that's rich in
flavor and creamy in texture.11 Activia's yogurts and
drinks are 12 Activia is a modern gut health innovator
and is passionate about helping consumers feel their best.
About Too Good & Co. ™
Too Good &
Co. (formerly known as Two Good) is raising the bar on goodness
with delicious dairy products that offer lower sugar13,
and are created with ingredients that you can feel good about.
Developed in response to the growing demand for yogurt products
with less sugar, Too Good & Co.'s current product lineup
includes cups, Smoothies, and Mix-ins. And the goodness doesn't
stop there: for every unit sold, Too Good & Co. donates 1¢ to
food rescue organizations. For more information on Too Good &
Co., visit HeyTooGoodAndCo.com.
About Danone North America
Danone North America is a purpose-driven company and an industry
leader in the food and beverage category. The company aims to
inspire healthier and more sustainable eating and drinking
practices with a strong portfolio of health-focused, fast-growing
and on-trend brands including: Activia®,
DanActive®, Danimals®, Dannon®,
evian®, Follow Your Heart®, Happy
Family® Organics, International Delight®,
Light + Fit®, Oikos®, Silk®, So
Delicious® Dairy Free, STōK®, Too Good &
Co.™, and YoCrunch®. With more than 6,000
employees and 16 production locations across the U.S. and
Canada, Danone North America's
long-standing mission is to bring health through food to as many
people as possible. As a Certified B Corporation®,
Danone North America is committed to the creation of both economic
and social value, while nurturing natural ecosystems through
regenerative agriculture. For more information about Danone North
America, visit https://www.danonenorthamerica.com.
|
1 Enjoying
Activia twice a day for two weeks as part of a balanced diet and
healthy lifestyle may help reduce the frequency of minor digestive
discomfort, which includes gas, bloating, rumbling and abdominal
discomfort.
2 Too Good & Co. Smoothies: 70 calories, 2g fat, 3g
sugar per 7 fl oz. Average cultured dairy drink: 140 calories, 2.5g
fat, 19g sugar per 7 fl oz.
3 "2023 Food and Health Survey" www.foodinsight.org,
4/10/23
4 Protein and exercise help fuel strong muscles as part
of a balanced diet.
5 Not a low calorie food
6 Too Good & Co. Smoothies: 70 calories, 2g fat, 3g
sugar per 7 fl oz. Average cultured dairy drink: 140 calories, 2.5g
fat, 19g sugar per 7 fl oz.
7 Enjoying Activia twice a day for two weeks as part of
a balanced diet and healthy lifestyle may help reduce the frequency
of minor digestive discomfort, which includes gas, bloating,
rumbling and abdominal discomfort.
8 Not a low calorie food. See nutrition facts for total
sugar content.
9 Enjoying Activia twice a day for two weeks as part of
a balanced diet and healthy lifestyle may help reduce the frequency
of minor digestive discomfort, which includes gas, bloating,
rumbling and abdominal discomfort.
10 Leading brand based on sales of products labeled as
containing probiotics, U.S. market, IRI last 52 weeks ending
November 1, 2020. Activia may help reduce the frequency of minor
digestive comfort. Consume twice a day for two weeks as a part of a
balanced diet and healthy lifestyle. Minor digestive discomfort
includes bloating, gas, abdominal discomfort & rumbling.
11 Activia+ Dailies have at least 10% Daily Value more
Vitamin C, D, and Zinc per serving than regular Activia Dailies
12 Enjoying Activia twice a day for two weeks as part
of a balanced diet and healthy lifestyle may help reduce the
frequency of minor digestive discomfort, which includes gas,
bloating, rumbling and abdominal discomfort.
13
Too Good & Co. cups have 80% less sugar (2g per 5.3oz) than
average flavored and plain Greek yogurt (10g per 5.3oz). Too Good
& Co. smoothies have at least 80% less sugar (3g per 7 fl oz)
than average cultured dairy drinks (19g per 7 fl oz). Too Good
& Co. REMIX cups have at least 70% less sugar (6g per 4.5oz)
than average yogurt with mix-ins (20g per 4.5oz).
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SOURCE Danone North America