Stage 2 Capital Catalyst Provides Early Stage
B2B Founders with both Capital and Tactical Go-to-Market Expertise
to Build Scalable Revenue Engines
NEW
YORK, May 21, 2024 /PRNewswire/ -- Stage 2
Capital today announced it is accepting applications for the 2024
Catalyst, the go-to-market (GTM) acceleration program for early
stage B2B founders.
Backed by 300+ GTM executives from leading software companies,
Stage 2 Capital Catalyst provides founders with capital investment
and tactical GTM instruction through the Catalyst Curriculum, an
11-week virtual program which trains founders on how to execute
Stage 2 Capital's Science of Scaling Methodology.
Topics cover the full spectrum of go-to-market, including:
- Measuring and calculating Product-Market Fit
- Establishing scalable unit economics of Go-to-Market Fit
- Creating a customer success playbook
- Building sales compensation plans
- Standing up demand gen channels
- Hiring the first marketer, CSM, or sales leader
- Setting up a defensible moat
In addition, founders receive one-to-one GTM coaching from elite
GTM executives in the Stage 2 Capital Catalyst network from
companies like Salesforce, Atlassian, Snowflake, Klaviyo, Zendesk,
Crossbeam, HubSpot, Stripe, Zapier, Toast, Udemy, Seismic, Datadog,
Checkr, Databricks, SailPoint and over 250 other B2B software
companies.
"Stage 2 Capital Catalyst was quite literally game-changing for
my company," says Josh Schachter,
Co-Founder and CEO at UpdateAI. "We completed Catalyst with a much
deeper understanding of how to commercialize our business with the
proper fundamentals that will help our growth in the short and long
term."
To apply for the 2024 cohort and learn more about the program,
visit the Stage 2 Capital website.
About Stage 2 Capital Catalyst:
Stage 2 Capital
Catalyst is Stage 2 Capital's standalone go-to-market acceleration
program which invests in and trains early stage B2B founders in
go-to-market execution to build sustainable, scalable revenue
engines. For more information, visit:
https://www.stage2.capital/catalyst
About Stage 2 Capital:
The first go-to-market venture
capital firm, Stage 2 Capital combines capital and GTM execution
expertise, leveraging its elite LP base of 450+ senior executives
from unicorns and Fortune 500 firms to help portfolio companies
scale revenue and accelerate growth. Co-founded in 2018 by
Jay Po, former investor at Bessemer
Venture Partners, and Mark Roberge,
former Founding CRO at HubSpot, Stage 2 Capital invests in B2B
software companies between seed and Series A. For more information,
visit: http://www.stage2.capital
Media Contact
info@stage2.capital
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SOURCE Stage 2 Capital