EAST
HAMPTON, N.Y., June 27,
2024 /PRNewswire/ -- Building on the successful
partnership throughout 2023, Mytheresa and Flamingo Estate are
returning to the Hamptons for a seasonal pop-up. This year, the
experiential destination is home to the Railroad Racetrack,
featuring a range of fashion, accessories, fine jewelry and watches
from Mytheresa. There will also be Flamingo Estate's "Inconvenience
Store" stocking a variety of apothecary and pantry products—all of
which will be available for purchase on-site.
The space's design takes cues from the building's past, riffing
on racetrack motifs. The store's central feature is a miniature
racetrack garden, equipped with race cars and Mytheresa products;
other highlights include custom-fabricated arena seating, a game
room installed with racing video games, and a VIP lounge where
clients can relax and browse fantastic product. Clients are also
able to make private shopping appointments with Mytheresa personal
shoppers. Mytheresa's products on display include exclusives from
brands including Toteme, Khaite, Valentino, Etro, Dries Van Noten and Missoni.
Located in East Hampton —
across the street from the railway station — the pop up will be
bathed in bright lilac and bold Mytheresa yellow, visible from the
train. In addition to the venue itself, daily programming offers
customers unique, full-bodied experiences, ranging from special
product customization with brands like Etro, Missoni and Savette
and energy readings with a healer, to cocktails & in-person
shopping with some of your favorite designers. The luxury car
brand, Porsche, is also coming on board this year as an official
sponsor and it will display its new all-electric SUV, the Macan,
and offer test drives in its all-electric sedan, the Taycan.
Heather Kaminetsky, President of
North America for Mytheresa spoke
on the partnership; "Returning to East
Hampton with a physical experiential store, together with
Flamingo Estate, felt like the perfect moment to further bring this
wonderful partnership to life. We create a community for
luxury enthusiasts and bring our customers another creative and
truly luxury immersive shopping experience - one that allows us to
surprise and delight our customers throughout the summer and to
bring our curated offering to them in a more physical way."
"We're thrilled to return to the Hamptons with Mytheresa.
They've been such an incredible partner, and we're delighted to
bring back all the magic of last summer. We'll be back at the same
location in the heart of East
Hampton, but everything else is all new, with plenty of
surprises in store all summer," Richard
Christiansen, Founder and Creative Director of Flamingo
Estate, said of the pop-up.
Starting June 28th, the Mytheresa
x Flamingo Estate Summer Railroad Racetrack will be open Thursdays
to Sundays, from 11am to 6pm
EST. Dedicated programming will also take place
throughout the season with timings to come.
For further information about Mytheresa and Flamingo Estate,
visit https://www.mytheresa.com/ and follow Mytheresa on
social media https://www.instagram.com/mytheresa.com/. For more on
Flamingo Estate, visit https://flamingoestate.com/ and follow
the brand on social @flamingo_estate.
LINK TO IMAGES
HERE
LINK TO VIDEO
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Details for Summer Pop-Up Shop:
- 11am to 6pm Thursday -
Sunday
- June 28 to August 18 Summer 2024
- Location 9 Railroad Avenue, East Hampton
PRESS CONTACTS:
Mytheresa
Aaron Alexander / Mytheresa
aaron.alexander@mytheresa.com
Flamingo Estate
Sophie Roche
Conti / Conti Communications
flamingoestate@conti-communications.com
ABOUT MYTHERESA
Mytheresa is one of the leading luxury
multi-brand digital platform shipping to over 130 countries.
Founded as a boutique in 1987, Mytheresa launched online in 2006
and offers ready-to-wear, shoes, bags and accessories for
womenswear, menswear and kidswear. In 2022, Mytheresa expanded its
luxury offering to home décor and lifestyle products with the
launch of the category "Life". The highly curated edit of over 200
brands focuses on true luxury brands such as Bottega Veneta,
Brunello Cucinelli, Dolce&Gabbana, Gucci, Loewe, Loro Piana, Moncler, Saint Laurent, The Row,
Tom Ford, Valentino, and many more.
Mytheresa's unique digital experience is based on a sharp focus on
high-end luxury shoppers, exclusive product and content offerings,
leading technology and analytical platforms as well as high quality
service operations. The NYSE listed company reported €855.8 million
GMV in fiscal year 2023 (+15% vs. FY22).
(https://investors.mytheresa.com).
ABOUT FLAMINGO ESTATE
Settled in the 1940s high atop
the hills of Los Angeles, Flamingo
Estate throughout its history has been a hedonistic enclave of
sun-worship, folk mythologies, and psychedelic remedies — a secret
haven for wild alchemy in the City of Angels. Now, Flamingo Estate
is the home of Richard Christiansen,
and, in the spirit of its origins, a radical celebration of
pleasure from the garden. We carefully cultivate Mother Nature's
wildest, most precious gifts, at a time when we need them most.
Championing the idea that Mother Nature is the last great luxury
house, and sourcing rare ingredients from over 100 biodynamic
farms. Instead of commodity ingredients, our goal is to get as
close to the raw, natural material as possible, and to be able to
trace each ingredient back to the farmer who planted it. Creating
nutrient-dense rituals for daily pleasure, with Mother Nature as
the guide.
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SOURCE Mytheresa