That's Why Aunt Flow Launched
Direct-to-Consumer Tampons and Pads for Home
COLUMBUS, Ohio, July 12,
2024 /PRNewswire/ -- Aunt Flow, the creator of
proprietary, free-vend tampon and pad dispensers, is committed to
ensuring access to free period products in public spaces like
schools, colleges, universities, and businesses. The certified,
woman-owned company has announced the launch of its
direct-to-consumer period products for sale in the United States, and it's a big deal.
Over two million students across the country rely on Aunt Flow's
pads and tampons in bathrooms across grade schools and
universities, which motivated the brand to develop familiar
products for menstruators to use at home. The brand has rolled out
36-count boxes of tampons and pads ($15.99) available online at
goauntflow.com and on Amazon. Menstruators can now stock their
homes with Aunt Flow's well-loved pads and tampons.
To celebrate Amazon's Prime Day, the brand has announced that it
will run a special promotion—Prime for Periods. From July 16 through 22, Prime members can purchase
36-count boxes of Aunt Flow's organic cotton tampons and pads for
$11.99, a $5 per box (25%) savings. Additionally, Aunt Flow
will donate $1 per box sold during
Prime for Periods to PERIOD.org, a global youth-fueled non-profit
that helps fight period poverty and stigma.
"Menstruators in 750 schools and 150 universities across the
U.S. have come to trust Aunt Flow and rely on our period products
during their school day," shares Claire
Coder, founder and CEO of Aunt Flow. "After receiving
requests from parents that their daughters were curious if these
products were available for 'normal people sales', we decided to
give the girls what they've been asking for!"
The consumer launch was piloted on Aunt Flow.com and Amazon
during the month of May and generated reviews like these!
Best Pads Ever "I stumbled across Aunt Flow pads at
O'Hare Airport after vacation. My daughters and I loved them so
much, I had to find them. We won't be going back to our old brand.
These are amazing." Aixa, verified GoAuntFlow.com buyer.
Excellent Product "My daughter found your product in
a public restroom during her first period. During her first wearing
she declared them far superior to the Always pads I had provided
her so we ordered our own box. Thanks for making comfortable pads
that helped ease her transition to this phase of her life. What an
important cause it is to offer this comfort and convenience to all
women, regardless of their economic circumstance." Deborah,
verified GoAuntFlow.com buyer.
The brand, now backed by investors like Sophia Bush and Aly Raisman, was founded by
Coder when she was just 18 years old as a reaction to her
experience of getting her period unexpectedly in public without the
supplies she needed. According to a study by Free the Tampon, 86
percent of women have experienced starting their periods in public
without the supplies they need. It became Coder's mission to
develop a solution to ensure organizations can sustainably provide
quality period products, a bathroom essential, for free in public
bathrooms—no different than toilet paper or paper towels. With this
new launch, Aunt Flow ensures that all bathrooms (at home and away
from home) can be stocked with quality period care!
"We know that girls, women, and menstruators have come to count
on Aunt Flow—our database of subscribers and the reviews our
products are generating support that as fact," adds Sarah Howard, Vice President of Marketing at
Aunt Flow. "And the reviews are bigger than simply comfort and
quality. The reviews tell us we are a trusted part of monthly
menstruation cycles across the country."
For more information on Aunt Flow, to order comfortable,
purposeful period products delivered to your home, or to build a
period program for your school or workplace, visit
goauntflow.com.
Direct all media inquiries to Allison
Bowers (380293@email4pr.com).
ABOUT AUNT FLOW
Aunt Flow is making the world better for people with periods. The
first full solution to help businesses, schools, and other
organizations stock their bathrooms with free and accessible
tampons and pads, Aunt Flow's patented free-vend dispensers allow
companies to provide organic cotton menstrual products at no charge
to all menstruators using their facilities. The woman-owned
company has dispensers currently installed in more than 47,000
bathrooms across the U.S. and growing. Committed to inclusivity,
transparency, advocacy, and accessibility, the brand has donated
more than six million period products to nonprofits that supply
products to menstruators who need them. www.goauntflow.com
MEDIA CONTACT
Allison
Bowers
380293@email4pr.com
614-420-5985
www.goauntflow.com
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SOURCE Aunt Flow