Easy-to-Use, Flexible Branded Demand Solution Leverages AI and
First-Party Data Segments to Scale Reach
BOULDER, Colo. ,
July 16,
2024 /PRNewswire-PRWeb/ -- Pipeline360, Integrate's
media business, announced the launch of a new, easy-to-use,
flexible display advertising platform that pairs with content
syndication for an integrated Branded Demand offering. The enhanced
display platform is purpose-built for B2B and leverages AI and
first-party segment technology to enable customizable account
targeting at any stage of the buying journey. Bringing together
display for brand awareness and content syndication for demand
generation drives a Branded Demand approach that has been found to
deliver nearly 40% greater performance and higher return on
investment at scale.
"We've invested in building out a robust,
easy-to-use, and impactful display ad platform that pairs
seamlessly with our content syndication solution to execute Branded
Demand programs that drive more impactful performance and
measurable results." - Tony Uphoff,
President, Pipeline360
Today's B2B marketers face an increasingly stringent data
privacy landscape with regulations such as the European Union's
General Data Protection Regulation (GDPR), Brazil's General Data Protection Law (LGPD),
China's Personal Information
Protection Law (PIPL), and 15 U.S. state-specific data privacy laws
enacted to-date. These regulations, along with Google's impending
cookie-deprecation reduce third-party data access and challenge the
ability for display ads to scale. In fact, according to Pipeline360
and Demand Metric's recent study 93% of B2B marketers report that
data privacy and compliance is a high priority at their
company.
"At Pipeline360, we're building solutions to address the key
challenges that B2B marketers' face today in grow pipeline and
reaching key targets: data privacy restrictions, digital-first
buying shifts, and budget restrictions," said Tony Uphoff, President, Pipeline360. "We've
invested in building out a robust, easy-to-use, and impactful
display ad platform that pairs seamlessly with our content
syndication solution to execute Branded Demand programs that drive
more impactful performance and measurable results."
Pipeline360's new display ad platform is purpose-built from the
ground up to make it easier for B2B marketers to run more impactful
and efficient campaigns. New features and functionality
include:
- Improved reach: Leverage the power of AI and first-party
segments for display campaigns that drive higher quality, more
impactful outreach that maximizes media budgets and
efficiency.
- Flexible campaigns: Custom-fit account lists to make each
campaign unique and targeted to your ideal company profile. Take
advantage of unified lists across display campaigns and content
syndication for branded demand campaigns, that ensure audience
consistency and an orchestrated approach to account optimization
throughout the campaign lifecycle. Utilize double the number of
creative units supported. Integrate display ads with content
syndication for a branded demand approach to drive higher ROI and a
unified marketing strategy.
- Enhanced reporting & analytics: Gain real-time visibility
into Branded Demand campaign performance with access to dashboards
and reports. Download, schedule, and automate campaign data
delivery to outside teams or systems via email. Optimize campaigns,
gain transparency, and accelerate time-to-value.
Branded Demand is the convergence of brand awareness and demand
generation. Aligning brand awareness with lead generation ensures
that when Sales engages, potential clients are already familiar
with the brand. This shift from constant pushing for meetings to a
more supportive role allows Sales teams to provide additional
content and education to prospects, acknowledging the changing
dynamics of the buyer's journey.
To learn more about Pipeline360's new display platform,
leveraging first-party data, and Branded Demand, please visit our
blog "Introducing Our New B2B Display Advertising Platform –
Purpose Built to Fuel Branded Demand."
About Pipeline360
Pipeline360, Integrate's media business, offers solutions that
combine three powerful demand generation tools: targeted display,
content syndication, and a comprehensive marketplace model.
Pipeline360 ensures that marketers achieve 100% compliant and
marketable leads by effectively engaging with audiences much
earlier in the buying cycle, connecting with buyers at every stage
of the process, and optimizing programs to drive performance.
Pipeline360 enables a strategic, holistic demand generation
approach tailored for the reality of today's B2B purchasing
process. Customers include high-growth and enterprise organizations
like Salesforce, Cisco, Dell, and VMware. For more information,
please visit www.pipeline-360.com.
Media Contact
Erica Perng, Pipeline360, 1
623-289-6990, erica.perng@integrate.com, www.pipeline-360.com
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SOURCE Pipeline360