Rediscover Downtown Chapel Hill: 'Summer Slowdown' Campaign Invites Community to Embrace 'Nowstalgia'
July 16 2024 - 12:00PM
This summer, the Chapel Hill Downtown Partnership invites the local
community to revisit old favorites and discover new offerings in
the district with a “Summer Slowdown” marketing campaign, in
collaboration with Rivers Agency. The initiative began July 1 and
will run through August 31.
Over 70% of the businesses in Downtown Chapel Hill are
locally-owned. The Partnership aims to inspire residents to visit
downtown during the summer when foot traffic is historically lower
to help boost revenue for these merchants. The highlight is the
summer hotline: a phone number that features greetings and messages
from downtown business owners about their summer specials and
events.
The campaign is inspired by the idea of “nowstalgia”.
Coined by BBC’s Leah Carroll, “nowstalgia” is the phenomenon where
culture or society moves so fast that people start to miss things
the moment they can no longer do them or they’re no longer
available.
“Our goal is to honor the past, celebrate the present, and look
forward to the future of Downtown Chapel Hill. We want to draw on
the nostalgia that many people feel about the district, while also
showing them that there are new favorites to find,” says Stephanie
Cobert, Director of Marketing & Engagement.
Callers can dial our hotline at 919-338-1331 to
hear a greeting, and choose from a menu of options for details
on local sales and special offers. The Summer Slowdown
campaign will also highlight other events, such as free wine
tastings, outdoor arts markets, and more.
About the Downtown Chapel Hill PartnershipThe
Downtown Chapel Hill Partnership is a nonprofit organization
dedicated to fostering a vibrant and thriving downtown community.
Through innovative programming, targeted marketing, business
support, and community building initiatives, we champion and
advocate for the economic, social, and cultural vitality of
downtown Chapel Hill. Our mission is to create a dynamic and
welcoming environment for residents, visitors, and businesses
alike, ensuring that downtown Chapel Hill remains a cherished
destination for all. For more information, visit
www.downtownchapelhill.com
- XDCH Summer Slowdown ad campaign
Contact: Stephanie Cobert, Director of Marketing & Engagement
Chapel Hill Downtown Partnership
stephanie@downtownchapelhill.com
(919) 928-5637