#1 gum brand in Canada, EXCEL® Gum, to offer Refreshers
in three fruity flavours: strawberry, blueberry and
tropical
TORONTO, July 22,
2024 /CNW/ - EXCEL® Gum, proudly part of Mars, is
giving consumers a new way to do what feels fresh with its latest
product launch, EXCEL® Refreshers. Pairing Canada's #1 Everyday Confectionery brand,
EXCEL Gum, with the fruity flavours of strawberry, blueberry and
tropical, EXCEL Refreshers gives consumers the flavours they crave
in a gum they already know and love. This innovative soft chew gum
format, distinct from traditional pellets and sticks, features a
soft coating on the outside, pillow shape and long-lasting
taste.
"Mars is always looking for ways to win with the next generation
while delighting consumers who have been fans of EXCEL for years,"
said Patrick Zeng, Marketing
Director at Mars Canada. "With EXCEL Refreshers, we are
strategically expanding our product line by introducing three new
fruity flavours in a unique soft chew gum format. This addresses
consumer demand for variety and innovation while reinforcing our
position as Canada's #1 gum."
EXCEL Refreshers will be popping up at Osheaga, VELD and select
concerts at Budweiser Stage with an engaging EXCEL experience to
bring music lovers into the refreshing world of EXCEL Refreshers.
The immersive EXCEL activation, Refreshingly Fruity,
will provide music lovers with a refreshing escape inspired by the
three fruity flavours – strawberry, blueberry and tropical –
featuring shaded lounge areas, social-worthy photo moments,
sampling and more.
EXCEL Refreshers is available nationwide at major retailers,
grocery, and convenience stores. Consumers who visit the
Refreshingly Fruity pop-ups are encouraged to share how the
brand made their experience even fresher by tagging @excelgumca and
using #EXCELRefreshers on Instagram.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we
want tomorrow starts with how we do business today. As a global,
family-owned business, Mars is transforming, innovating, and
evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality
confectionery, food, and pet care products and services, we employ
140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of
the world's best-loved brands including Ben's Original™, CESAR®,
EXCEL®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and
WHISKAS®. We are creating a better world for pets through our
global network of pet hospitals and diagnostic services – including
AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting
edge technology to develop breakthrough programs in genetic health
screening and DNA testing. For more information about Mars, please
visit www.mars.com. Join us
on Facebook, Twitter, Instagram, LinkedIn
and YouTube.
SOURCE Mars, Incorporated