Pilot Launched to Evaluate Enhancements,
Reward Frequent and Super Premium Fuel Customers
HOUSTON, July 22,
2024 /PRNewswire/ -- CITGO Petroleum Corporation is
taking its Club CITGO Customer loyalty program to new heights with
customer-facing enhancements and technology upgrades. These
enhancements are part of a special pilot test launching in Q3 in
Illinois, Indiana, New
York, North Carolina,
Wisconsin and Virginia.
Leveraging the Club CITGO app, the primary purpose of the pilot
is to test different types of rewards to better serve customers and
understand which are most well-received. These include:
- Premier Status Savings: Members who meet a minimum
number of transactions and gallons purchased will earn Premier
Status and will earn more savings on future purchases, including
double rewards on everyday savings.
- Bonus Rewards for Super Premium Fuel Purchases: Members
who buy super premium fuel will receive bonus rewards on future
purchases.
- Combination of Both Initiatives: A mix of Premier Status
and Super Premium bonus rewards to pinpoint the optimal discount
strategy.
"After a successful launch of lifecycle marketing campaigns
earlier this year, we are refining and optimizing our innovative
loyalty solution to further empower customers while supporting our
locally-owned stations," said Joey
Low, Manager, Loyalty and Marketing Programs. "We want every
trip to a CITGO station to be seamless, customized and rewarding.
CITGO is focused on what our customers value most from their gas
mobile app – discounts – while also providing a compelling user
experience. Enhancing customer engagement and customer loyalty are
top priorities for us this year."
Existing facets of the program include Rollback Rewards,
stacking rewards on Triple Tuesdays or Five
cent Fridays, Welcome Reward offers and location-specific
rewards on convenience store purchases. The Club CITGO app features
all of these and more, including an easy way for customers to find
the nearest participating Club CITGO location.
For more information on the current Club CITGO program, please
visit www.clubcitgo.com.
For more information on the new pilot offers, please visit
www.citgo.com/motorists/promo-2024-wi-nc.
About CITGO
CITGO Petroleum Corporation is a
recognized leader in the refining industry and operates under the
well-known CITGO brand. CITGO owns and operates three refineries
located in Lake Charles, La.;
Lemont, Ill.; and Corpus Christi, Texas, and wholly and/or
jointly owns 42 active terminals, eight pipelines and three
lubricants blending and packaging plants. With approximately 3,600
employees and a combined crude capacity of approximately 807,000
barrels-per-day (bpd), CITGO ranks as the fifth-largest and is one
of the most complex independent refiners in the United States. CITGO transports and
markets transportation fuels, lubricants, petrochemicals and other
industrial products, and supplies a network of approximately 4,000
locally owned and independently operated branded retail outlets,
all located east of the Rocky Mountains. CITGO Petroleum
Corporation is owned by CITGO Holding, Inc.
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SOURCE CITGO Petroleum Corporation