Vinitaly International Academy (VIA) announces the 30th edition
of its rigorous Italian Wine Ambassador Certification Course,
taking place for the first time ever in Almaty, Kazakhstan, from 16-18 November 2024 at IWine, Dostyk Avenue,
109/1.
VERONA, Italy, July 26,
2024 /PRNewswire-PRWeb/ -- For its landmark 30th
edition, Vinitaly International Academy (VIA) makes a momentous
debut in Kazakhstan, hosting the
event in Almaty. This expansion
provides Italian wine professionals across Eurasia with
unparalleled access to the expertise and opportunities offered by
the prestigious VIA course. The Candidates will gather in
Almaty to participate in two days
of tastings and a series of in-depth lectures, focusing on
Italy's most important wine
producing regions as they prepare for the grueling exam on day 3 to
become certified Italian Wine Ambassadors.
Almaty is
one of the most important wine hubs of Central Asia, and that's the most densely
populated city of Kazakhstan,
which is rapidly becoming an emerging pivotal market for Italian
wine producers.
Why Almaty, Kazakhstan
Almaty is one of the most
important wine hubs of Central
Asia, and that's the most densely populated city of
Kazakhstan, which is rapidly
becoming an emerging pivotal market for Italian wine producers. 30%
of the wine imported in the country comes from Italy for a revenue of around 8 million euros in 2023. Italian wines, indeed,
happened to pair well not only with the Italian cuisine but also
with local food.
Darya Nagornyak IWA from Kazakhstan said: "If you want to dive into the
world of Italian wine, gain the deepest knowledge and make friends
around the world - VIA Kasakhstan is the right choice!"
What is Vinitaly International Academy
The Vinitaly International Academy certification course, organised
by Veronafiere and Vinitaly, isrecognised as the gold standard of
Italian wine education. All elements of the course are carefully
curated by VIA Faculty Sarah Heller MW assisted and advised by
Chief Scientist Professor Attilio
Scienza. The ethos behind the course is a sound scientific
focus on the native grapes of Italy and on the characteristics of the 20
regions' biodiversity, history, culture, and business. The VIA
Community, now encompassing 48 countries worldwide, proudly
includes over 1,300 participants who have taken the course, with
393 successfully passing the exam to become certified Italian Wine
Ambassadors. Among these distinguished ambassadors, 16 hold the
esteemed title of certified Italian Wine Experts.
Students who take the VIA course come from every aspect of the
wine sector, including educators, journalists, importers,
hospitality, retailers, and beyond. Faculty member Sarah Heller MW
reflected on the impact of VIA, "We invite students to join a
profound and up to the minute conversation about Italian wines and
what makes them so unique in the world, giving them new tools to
communicate these wines and the solid foundation to become true
Ambassadors, promoting Italian wines around the world."
Members continue to participate throughout the year in events
such as Gita Scolastica (Academic Field Trips all across
Italy), gathering in Verona to
judge at 5StarWines – the Book, attending OperaWine and wine2wine
Business Forum, and continually increasing their knowledge and
growing their connections across the wine sector.
Applications on Vinitaly website for the Italian Wine Ambassador
Certification course are now open. For more information please
contact via@ext.veronafiere.it.
Vinitaly Roadshow Almaty,
Kazakhstan 2024
The first edition of Vinitaly Roadshow Almaty, Kazakhstan 2024 will be held on
November 18th in the exclusive venue
of Rixos Almaty Hotel.
The B2B event is powered by Italian Wine Podcast and stands as
golden ticket for Italian wine producers and importers who want to
break the market in Central Asia.
Participants will have the chance to showcase their wines by taking
part in the walk around tasting and private masterclasses,
connecting with local wine professionals from the trade and
communication sectors.
Single producers, cooperatives and consortia are all welcome to
take part in the event, so do local wine importers who'd like to
promote and sell Italian wines across the area. The registration
deadline is September 20th. For more
info please write to: almaty@ext.veronafiere.it.
About: Vinitaly International Academy (VIA) aims to be the
gold standard of Italian wine education. It offers a complete
educational path with standardized courses that will teach
professionals and educators to master the diversity of Italian wine
in a rigorous, organized manner. VIA's main objective is to foster
a global network of highly qualified professionals such as Italian
Wine Ambassadors and Italian Wine Experts: in turn, they will
support and promote Italian wine throughout the world. VIA was
founded by Stevie Kim, Managing
Partner of Vinitaly. The new VIA ecosystem avails of the guidance
of Italian trade associations Federdoc, Federvini, Vignaioli
Indipendenti FIVI, and Unione Italiana Vini as members of the
Institutional Advisory Board. Italian vine genetics scholar, Prof.
Attilio Scienza, oversees VIA's
scientific and educational direction as the Chief Scientist. VIA
Faculty Sarah Heller MW teaches the flagship Italian Wine
Ambassador course. To date, there are 393 Certified Italian Wine
Ambassadors of which 16 are also Italian Wine Experts.
Media Contact
Vinitaly International Academy, Veronafiere, 0458101447,
media.w2d@ext.veronafiere.it,
https://www.vinitaly.com/en/academy/vinitaly-international-academy/
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SOURCE Vinitaly International Academy