360insights receives multiple accolades at the prestigious
Incentive Marketing Association (IMA) Summit Awards.
WHITBY,
ON, July 26, 2024 /PRNewswire-PRWeb/ --
360insights, the leading channel engagement and business
optimization company, is proud to announce a double victory at the
prestigious Incentive Marketing Association (IMA) Summit Awards
held at the Hilton New Orleans Riverside.
360insights' HPE Dubai Trip Wins Excellence in Travel in
an Incentive Program:
360insights orchestrated an unforgettable incentive trip for
Hewlett Packard Enterprise (HPE)'s top-performing channel partners,
earning them an IMA Excellence award. The HPE Dubai Trip was a masterful blend of
luxury, business, and adventure, designed to increase sales and
reinforce HPE's brand sentiment. This meticulously organized trip
not only achieved a remarkable 12.5x return on investment (ROI),
but also received a perfect score of 10/10 in Net Promoter Score
(NPS) and a 5/5 rating across all aspects of the experience from
trip participants.
Paul Ferreira Honored with IMA Lifetime Achievement Award:
In a separate accolade, Paul
Ferreira, founder of HMI Performance Incentives and
strategic advisor to 360insights, was bestowed with the IMA
Lifetime Achievement Award during the IMA Summit Awards
program.
Ferreira's Remarkable Career:
- Early Innovations: Led HMI to become the first incentive
organization to partner with American Airlines for the purchase and
transfer of AAdvantage miles into incentive program points.
- Post-9/11 Resilience: Launched a patriotic-themed reward system
in 2002 to promote domestic travel and sustain travel incentives
amidst industry challenges.
- Continuous Impact: Over 40 years of innovative contributions,
including the introduction of data-driven program design and
full-service implementation, ensuring the continued evolution and
success of the incentive industry.
Upon receiving the award, Ferreira stated, "I'm very honored and
humbled to receive this prestigious award from the Incentive
Marketing Association. My career in the incentive industry began 52
years ago. It has taken me around the world and connected me with
amazing people from different cultures. It requires creative
thinking, innovative solutions, risk-taking, trusting
relationships, and a willingness to always be uncomfortable with
the status quo. It is what motivates me every day. I feel very
lucky to have been a part of this unique and important
industry."
Incentive Programs: Current Trends and Outlook:
In addition to taking home multiple awards, 360insights'
David Gould, Managing Director
Europe and Agnes Fotino O'Connell,
VP of Marketing and Demand Generation participated in a panel
discussion on new and emerging trends relating to the role of
Incentive Programs and how companies are using these to improve
performance, better engage their audiences, leverage technology to
keep programs fresh and engaging as well as using data reporting
structures to make dynamic decisions on how to develop programs to
make them ever more effective.
About 360insights:
360insights is the leading channel engagement and business
optimization company that enables brands to better influence,
manage, and engage with their complex channel ecosystems. The
company offers a suite of channel solutions, including a SaaS-based
platform that empowers brands to orchestrate their partner networks
fully and provides a powerful Incentive Automation solution for
consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales
allowances, and points programs. Combining incentive management,
channel marketing services, and ecosystem orchestration with a
powerful data analytics engine, 360insights serves enterprise
organizations globally, across multiple industries, helping them
boost their indirect business. With the launch of 360insights |
Elevate, the company continues to expand its channel marketing and
incentive travel services through enhanced capabilities, offering a
full spectrum of expert services that drive results and elevate
business performance. Learn more at 360insights.com
About IMA:
The Incentive Marketing Association (IMA) connects members from
leading companies across the marketplace to create a unified voice
and growth for the incentive industry. IMA is the umbrella
organization for various groups, including the Incentive &
Engagement Solution Providers (IESP), Incentive Gift Card Coalition
(IGCC), Incentive Merchandise To Reward & Appreciate (IMRA),
Incentive Travel Council (ITC), Recognition Professionals
International (RPI), IMA Europe, IMA Brazil, and IMA Middle East,
Africa & Asia Pacific. IMA members have the expertise,
leading brands, and services to help companies improve their
business with reward, recognition, loyalty, and engagement
programs.
Media Contact
Noah Selzler, 360insights, 1
(866) 684-2308, nselzler@360insights.com, www.360insights.com
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SOURCE 360insights