Heritage Watch Brand Attracts Younger Audiences and
Enthusiasts Alike with a Modern Timepiece in Classic Gold
NEW YORK, July 30, 2024 /PRNewswire/ -- Armitron
(https://www.armitron.com/), a renowned innovator in timepieces,
proudly introduces its captivating Gold Skeleton Watch, the newest
addition to their best-selling line now available on its redesigned
website. This exclusive lineup, offered in a bold Black,
sophisticated Silver, and the brand new Gold color, ranges in price
from $165 to $175. Each meticulously crafted timepiece
features a 21-jewel automatic movement, durable stainless steel
case and band with robust ionic-plating, and a mesmerizing
exhibition caseback.
The Skeleton watch's special features include:
- Movement: 21-jewel automatic movement ensures accurate
timekeeping and a smooth watch operation.
- Case & Band Material: Stainless Steel for durability
and a sleek appearance.
- Water Resistance: Up to 100 meters (330 feet), providing
an extra protective feature.
- Closure: Fold over clasp with double push-button safety,
ensuring a secure fit.
- Crystal: Scratch-resistant mineral crystal protects the
watch face from scratches and wear.
- Band Length: 7 1/2 inches fits comfortably on most
wrists.
- Case Width: 43mm provides a bold presence while
remaining versatile for various occasions.
"As we introduce the new Gold variant of our beloved Skeleton
Watch, we're excited to build on its status as a classic
best-seller," shared Barbara
Weichselbaum, CEO of E. Gluck Corporation. "The Skeleton
Watch has always been admired for its bold sophistication and
meticulous craftsmanship, making it a favorite among our customers.
With its updated color and modern design, we believe this new
release will resonate with both longtime enthusiasts and a younger
audience attracted to its blend of heritage and contemporary
style."
Armitron's latest addition, the new Gold variant of their
Skeleton Watch, arrives on the heels of their highly successful
"Love Every Second" campaign—a
pivotal rebranding effort, their most significant since 1975. This
comprehensive initiative has seen the introduction of a fresh logo,
an updated visual identity, and a complete overhaul of their
website. Drawing inspiration from the original 1975 mark, the new
logo blends nostalgic elements with contemporary aesthetics,
symbolizing Armitron's bold step forward into the future.
In launching the new Gold variant, Armitron not only seeks to
attract a younger demographic but also aims to captivate longtime
enthusiasts. The Skeleton Watch, celebrated for its exquisite
design and modern appeal, invites wearers of all ages to cherish
every moment with style, embodying the essence of Armitron's
enduring commitment to celebrating life's moments, both grand and
subtle.
Featuring an automatic movement and self-winding mechanism like
the Skeleton, Armitron also offers their popular Blueprint watch.
Known for its precision timekeeping and durable construction, the
Blueprint is available in various finishes, including leather
bands, metal bracelets, and a unique iridescent plated edition,
catering to a diverse range of preferences.
For more information about Armitron and the Skeleton Watch,
visit the Armitron website or contact BPM-PR Firm at
381055@email4pr.com or call 1.877.841.7244.
ABOUT ARMITRON
Since 1975, Armitron® has been devoted
to nurturing the spirit of individuality with high-quality,
high-style watches at accessible price points, driven by the
understanding that a timepiece is both a common thread and a
distinguishing factor. As a brand underneath the E. Gluck
Corporation umbrella, Armitron® connects prestige and curation with
unprecedented value and convenience. E. Gluck Corporation
manufactures watches under its flagship proprietary brand,
Armitron. The company also manufactures watches for major fashion
brands, including Anne Klein, Nine
West, Joseph Abboud, Vince Camuto and Steve
Madden. Proudly headquartered in New York, Armitron is an Official Timepiece of
the New York Yankees. For more information, visit
www.Armitron.com.
Media Contact:
Alexa Morales
381055@email4pr.com
BPM-PR Firm
877.841.7244
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SOURCE Armitron