Crafted Just For You By Those Who Know Your
Eyes
NEW
YORK, July 31, 2024 /PRNewswire/ --
LensCrafters, part of EssilorLuxottica and one of the
largest optical retail brands in North
America, announced the launch of LensCrafters
Adaptive™ Progressive Lenses, the retailer's
most advanced, tailored and highly personalized progressive lenses
delivering an optimal visual experience. LensCrafters
partnered with Essilor Instruments and Shamir Optical
Industry Ltd., a world-leading producer of high-performance lenses,
to develop the new groundbreaking vision solution, exclusively
available at LensCrafters stores in North
America. With Shamir's expansive industry expertise, they
played an integral role in ensuring consumer needs were translated
successfully in the development of the innovative product
offering.
![LensCrafters Adaptive Progressive Lenses LensCrafters Adaptive Progressive Lenses](https://mma.prnewswire.com/media/2473011/LensCrafters_Adaptive_Progressive_Lenses.jpg)
LensCrafters leveraged key technologies of EssilorLuxottica
Group to build the new LensCrafters top-tier lens and invested in
new technology to gather additional parameters necessary for lens
customization. In partnership with Shamir, LensCrafters analyzed
data of 1 million consumers in order to define the technical
specifications for the innovative high tech design of the lenses.
Lastly, LensCrafters partnered with the operations and
manufacturing teams to set up all the required industrial
mechanisms to produce and distribute the top quality lenses on a
big scale ensuring a high level of service to customers.
LensCrafters Adaptive™ Progressive Lenses provide
clear vision at all distances1 along the entire eye
convergence path, for effortless focus by the wearer when shifting
their gaze, even in dynamic settings1. The lens
personalization technology, approved for smartphone and computer
usage2, is tailored to a wearer's unique posture
and near vision requirements to accommodate near and
intermediate viewing distances, providing premium convenience in
one pair of glasses for each individual customers' vision
needs.
"We are thrilled to offer LensCrafters customers and patients an
exceptional vision experience with the launch of our new and
exclusive LensCrafters Adaptive™ Progressive Lenses.
This lens truly gives patients and customers a personalized and
effortless experience for easy transition from near to far," said
Alfonso Cerullo, President of
LensCrafters. "The new lens combines LensCrafters' four decades
plus of vision expertise with advanced technologies powered by
Shamir and is the newest lens offering within the company's
impressive portfolio of lenses. Since the brand's inception,
LensCrafters' business model is one that meets consumers' optical
vision needs for over 40 years. Because of this tremendous
knowledge about the industry and our customers, we had the
capability to leverage our expertise along with Shamir's to launch
the latest and most advanced customizable progressive lenses that
give consumers exactly what they need in a vision solution to see
their best."
With the consumers' needs in mind, LensCrafters leveraged their
new proprietary eye measurement system Eye-Ruler 2+, a technology
that enables customizing of lenses tailored to fit each customer's
vision need, reinforcing the combination of technologies for their
latest progressive lenses.
With LensCrafters Adaptive™ Progressive Lenses, the
surface of the lens has different prescription areas but appears
completely seamless.
- 9 out of 10 wearers are satisfied with
LensCrafters Adaptive™ Progressive
Lenses3
- 8 out of 10 wearers are VERY satisfied with LensCrafters
Adaptive™ Progressive Lenses4
- 94% of wearers experienced effortless focus when shifting their
gaze even in dynamic settings5
- 92% of wearers declared seeing clearly when looking at
computers and smartphones6
Progressive lenses are designed for those who have presbyopia, a
physiological ocular condition that affects people ages 40 to 45
and above, and who require more than one vision correction such as
nearsightedness and foresightedness. Someone with presbyopia may
have difficulty seeing at near distances, and experience red eyes
and headaches. With the addition of a positive power to
prescription at the bottom of an Rx lens, presbyopia can be
compensated.
About LensCrafters
LensCrafters, the leading optical
retailer in North America, was
founded in 1983 and currently operates over 1,000 stores in the
U.S., Canada and Puerto Rico. With a mission of helping people
look and see their best, LensCrafters has a passion for vision care
and offers the best selection of the latest trends in eyewear from
leading designer brands as well as incomparable personalized
service from Doctors of Optometry located at or next to its stores.
LensCrafters opened its first Macy's location in April 2016 and currently has five flagship stores
in New York City, San Francisco, Palo
Alto and Toronto, the first
flagship in Canada that opened in
July 2023. The brand's trusted
doctors and associates continue to make an impact by giving the
gift of vision through the company's partner efforts with OneSight
EssilorLuxottica Foundation, providing access to quality vision
care and glasses in underserved communities worldwide. LensCrafters
is currently the number one contributor to OneSight in North
America. For more information, visit www.lenscrafters.com.
1Adaptive™ Progressive Lens in-Life
Consumer Study - 3rd Independent party - US - 2024
(n=54)
2 92% of wearers expressed seeing
clearly when looking at smartphone and computer with Adaptive™
Progressive Lenses, In-Life Consumer Study - 3rd Independent party
- US - 2024 (n=54)
3Adaptive™ Progressive Lenses in-Life
Consumer Study - 3rd Independent party - US – 2024
(n=54). 6-point scale from "Very
satisfied" to "Not satisfied at all" - %
of wearers who rated from "Satisfied" to
"Very satisfied"
4Adaptive™ Progressive Lenses in-Life
Consumer Study - 3rd Independent party - US – 2024
(n=54). 6-point scale from "Very
satisfied" to "Not satisfied at all" - %
of wearers who rated "Very satisfied"
5Adaptive™ Progressive Lenses in-Life
Consumer Study - 3rd Independent party - US - 2024
(n=54. 2-Point Scale Yes/No - % of wearers
who rated "Yes"
6Adaptive™ Progressive Lens in-Life
Consumer Study - 3rd Independent party - US - 2024
(n=54. 6-point scale from "Very clear" to "Not
clear at all" - %
of wearers who rated from "Clear" to "Very
clear"
Contact: Luxottica@factorypr.com
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SOURCE LensCrafters