Celebrity Game Presented by Monster Energy
Will Kick Off the 2024 BIG3 Championship
Weekend on August 18 in
Boston with the All-Star
Game and Championship Game to Follow Live on CBS
Coach Ice Cube and 2x MVP Gillie from Million
Dollaz Worth of Game Return to Defend Team Webull's Crown Against
Team Green, Led by Coach Clyde
Drexler and His Team of Athletes and
Entertainers
BOSTON, Aug. 1, 2024
/PRNewswire/ -- Today, BIG3 and Monster Energy announced their
third annual Celebrity Game, tipping off at 3 p.m. ET August 18
at TD Garden in Boston, MA,
followed by the 2024 All-Star and Championship Games.
Screening live on CBS, the highly-anticipated spectacle this
year features Million Dollaz Worth of Game hosts Gillie &
Wallo, actor and producer Anthony
Anderson, rapper French Montana, and The Bachelor's
Matt James.
The special event welcomes some of the biggest stars in sports
and entertainment to compete in the name of goodwill, raising money
and awareness for underprivileged youth and other important
causes.
Participants in the celebrity game include:
- Gillie & Wallo (Hosts of Million Dollaz Worth of
Game Podcast)
- Anthony Anderson (Actor
and Producer)
- Matt James (The
Bachelor, Season 25)
- French Montana
(Multi-Platinum Recording Artist)
- Fabolous (Multi-Platinum Recording Artist)
- Flau'Jae Johnson (Rapper and LSU NCAA National
Champion)
- Vernon Davis (NFL Super
Bowl Champion)
- Ty Law (3x NFL Super Bowl
Champion)
- The Professor (Streetball Legend)
- Michael Blackson (Actor
and Comedian)
- Skilla Baby (Detroit-Based
Rapper)
- Briana Green (Former
Harlem Globetrotter)
"Over the past three years, the Monster Energy BIG3 Celebrity
Game has become an integral part of the BIG3 Championship Weekend,"
said BIG3 CEO and Co-Founder, Ice Cube. "In the BIG3, it doesn't
matter where you come from or what your name is – you have to prove
it on the court and that's no different whether you are a baller,
entertainer or an NFL hall of famer. Gillie and I have two years of
winning pedigree; Team Green better look out!"
The Monster Energy BIG3 Celebrity Game will feature BIG3's
innovative style of play, on the half-court, with 4-point shot
circles, and the "Bring the Fire Rule" allowing a foul call to be
challenged with an in-game 1-v-1. Presented by Monster Energy with
Ice Cube and the BIG3, this star-studded event will also feature
some local Boston celebrities and special guests.
As it does each year, the event will raise money and awareness
for charities and programs that help underprivileged youth, amongst
other goodwill causes, including the BIG3's community outreach
initiative, the YOUNG3. Monster Energy will donate a minimum of
$25,000 to the event's charitable
beneficiaries.
"Monster Energy is so pumped to be partnering with Ice Cube and
the BIG3 again to bring fans the Celebrity Game," said Dan McHugh, Global CMO of Monster Energy. "The
Monster Energy BIG3 Celebrity Game is a great event as not only do
we see some electric on-court action, but it gives back off the
court and at Monster we feel passionately about supporting our
local communities.
"I can't wait to see Team Green take on the reigning champs Team
Webull. Plus, with this great roster of stars, it is sure to be
energy-filled entertainment!"
Team Webull returns as 2x Champion, led by Coach Ice
Cube and 2x MVP Gillie Da King, going up against Team Green, led by
NBA Hall of Fame Legend Clyde Drexler. 2023's Monster Energy
BIG3 Celebrity Game in Washington D.C. was a nailbiter that
went down to the wire. Team Webull narrowly escaped with the win in
front of a crowd of 12,000+ fans. Gillie and his fellow
Million Dollaz Worth of Game partner Wallo are back, and Gillie is
aiming for his third consecutive MVP and win.
"The Monster Energy BIG3 Celebrity Game has become a staple
celebrity competition that features an eclectic mix of talent,"
said Event Producer and Founder of Idol Roc, Steven Ferraro. "Each year is more entertaining
than the last, and we look forward to what this year brings."
For more information and to purchase tickets to the Monster
Energy BIG3 Celebrity Game, All-Star Game, and 2024 Championship
Game, please visit BIG3.com. Follow the BIG3
on Facebook, Twitter, Instagram
and YouTube. To learn more about Monster Energy
visit Facebook, Instagram and Twitter or
go to www.monsterenergy.com.
ABOUT BIG3:
BIG3 (BIG3.com) is where FIREBALL3
superstars play. The premier global BIG3 league features many of
the greatest, most popular and skilled professional athletes of all
time. Founded by producer, actor and music legend Ice Cube and
entertainment executive Jeff Kwatinetz, the BIG3 combines
highly competitive, physical, and fast game skills with incredible
fan activations for an unforgettable experience. In 2023, the BIG3
was named "Best in Web3" by Sports Business Journal for the
league's groundbreaking Web3 Project, Forever Experience Action
Tokens (FEATs), offering utility and ownership-like value in BIG3
teams via blockchain technology.
ABOUT MONSTER ENERGY:
Based in Corona, California, Monster Energy is the
leading marketer of energy drinks and alternative beverages.
Refusing to acknowledge the traditional, Monster Energy supports
the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX,
surf, snowboard, ski, skateboard, or the rock and roll lifestyle,
Monster Energy is a brand that believes in authenticity and the
core of what its sports, athletes and musicians represent. More
than a drink, it's the way of life lived by athletes, bands,
believers and fans. See more about Monster Energy including all of
its drinks at www.monsterenergy.com.
MEDIA CONTACTS:
Monster Energy Media
press@monsterenergy.com
Paulette Kam / Calla Chung
pk@initiativepr.com / cc@initiativepr.com
310-500-9738
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SOURCE Monster Energy