NEW
YORK, Aug. 15, 2024 /PRNewswire/
-- quantilope, a leading provider of automated market research
technology, today announced its exciting new Better Brand Health
Tracking (BBHT) certification course.
The BBHT certification course, inspired by the work of The
Ehrenberg-Bass Institute's renowned brand growth expert,
Jenni Romaniuk, provides a
comprehensive understanding of key brand health metrics such as
Category Entry Points (CEPs), Mental Availability, and Mental
Advantage analysis. The new course empowers consumer insights
professionals with hands-on training to help transform the way
brands track brand health and understand brand growth.
"We are thrilled to launch the Better Brand Health Tracking
certification," said Madita Brandhorst, Senior Tracking Lead
at quantilope. "The program not only equips market research
professionals with the latest evidence-based tracking techniques,
but also empowers them to translate insights into action by clearly
identifying where brands have advantages and disadvantages in
different buying situations. By offering training and automating
this cutting-edge approach, we're enabling researchers to uncover
deeper consumer connections, identify untapped opportunities, and
make data-driven decisions that truly set their brands up for
growth."
The BBHT certification course covers a wide range of topics,
starting with the philosophy of tracker designs, the foundations of
BBHT, and its key metrics: CEPs, which are the specific situations
that prompt consumers to buy a product; Mental Availability, which
is the likelihood of a brand being thought of in buying situations;
and Mental Advantage analysis, which reveals a brand's strengths
and weaknesses compared to competitors. Participants will learn how
to interpret these metrics and apply them to real-world scenarios,
gaining hands-on experience through quantilope's syndicated study
on the soda category.
"Our goal is to make brand health tracking more accessible and
impactful for insights professionals," said Anna-Lena Kress, Senior Learning Experience
Designer at quantilope. "This certification not only imparts
valuable knowledge but also fosters a community of experts who are
passionate about driving brand growth through data-driven
insights."
The BBHT certification course is open to all members of the
market research community and is offered free of charge. Through
training and automation, quantilope is empowering more insights
professionals around the world to access and implement today's
leading approach to monitoring brand health. Upon completion,
participants will receive an official certification, showcasing
their expertise in Better Brand Health Tracking. Additionally, they
will gain exclusive access to the soda syndicated study dashboard,
allowing them to explore the data and insights firsthand.
To learn more about quantilope's Better Brand Health Tracking
certification and to enroll in the course, please visit
quantilope's Academy page.
About quantilope: quantilope's end-to-end Consumer
Intelligence Platform arms insights professionals with the most
advanced research technology. Through automated tracking technology
and 15 fully automated advanced research methods, quantilope
empowers consumer brands to feel confident in their decision making
based on real-time insights that provide clear recommendations. In
2023, quantilope was named as a top 10 'most innovative supplier'
for insights worldwide (Greenbook GRIT Business & Innovation
Report 2023) and as a 'fastest growing tech company' for the fifth
year in a row (Deloitte Tech Fast 50 Germany 2023). quantilope
powers consumer insights across a broad range of solutions
including strategy, innovation & renovation, marketing
creatives, shopper insights, and performance monitoring for over
300 brands including Citadel, DIRECTV, Danone, Deutsche Telekom,
Dyson, The Estée Lauder Companies, Flower Foods, Molson Coors, Nestlé, PBS, and more.
CONTACT:
Johanna Azis
johanna.azis@quantilope.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/quantilopes-new-certification-course-unlocks-the-power-of-better-brand-health-tracking-for-insights-professionals-302222972.html
SOURCE quantilope