LONDON, Feb. 17,
2025 /CNW/ -- Fresha, the world's leading marketplace
and business management platform for the beauty, wellness and
self-care industry, is accelerating its global expansion while
reinforcing its position as the safest and most secure platform on
the market.
In just six months, Fresha's proprietary AI and Machine Learning
technology has reduced fraud by an incredible 99%,
preventing fraudulent transactions from affecting businesses and
clients. This milestone sets a new benchmark for security in the
industry, showcasing Fresha's commitment to staying ahead of
evolving cyber threats and ensuring unparalleled protection for
businesses and clients worldwide.
To achieve this, Fresha combines advanced AI-driven
fraud prevention with a comprehensive layered security
program. By leveraging frameworks like ISO 27001, HIPAA, and GDPR,
Fresha ensures that data is protected, vulnerabilities are
identified in real time, and all system access is tightly
controlled. Zero-trust access management, continuous automated
compliance monitoring, and secure vendor protocols further minimize
risks, ensuring both proactive and reactive defences are in
place.
Fresha's AI-powered fraud detection system uses
predictive analytics to identify suspicious patterns before they
cause harm—going beyond traditional, reactive methods. Advanced
transaction scoring monitors multiple parameters to detect
fraudulent activity, while automated systems flag and block payment
fraud attempts—such as stolen card transactions—before
they happen. Furthermore, Fresha's secure messaging infrastructure
proactively combats SMS and email phishing scams, ensuring that
clients and businesses remain protected across every
interaction.
To further strengthen its security posture, Fresha invites
skilled security researchers and ethical hackers to partner in
enhancing the platform's security infrastructure. Through a
comprehensive bug bounty program, Fresha fosters collaboration with
the cybersecurity community to proactively identify and address
potential vulnerabilities. The focus is on discovering high-impact
security findings that help maintain the robust protection Fresha
users expect and deserve. Qualified security researchers interested
in participating in the bug bounty program can reach out to
security@fresha.com for detailed program guidelines, scope, and
reward information.
"As we continue to grow, our responsibility to safeguard
businesses and clients grows with us," said William Zeqiri, Founder & CEO at Fresha.
"Fraudsters are becoming increasingly sophisticated, but so are we.
With our proprietary AI and Machine Learning systems, we don't just
react to fraud—we stop it before it even starts.
Combined with our robust compliance and security frameworks, this
ensures that Fresha remains the safest and most reliable platform
in the industry."
Fresha's approach to security is not just about
fraud prevention—it's about maintaining a seamless,
efficient experience for over 130,000 partners and tens of millions
of users globally. By automating security processes, Fresha
eliminates complexity while safeguarding operations at scale.
With fraud on the rise globally—including £571
million in card payment fraud in the UK in 2023 and
projected $91 billion in e-commerce
payment fraud losses by 2028—Fresha's AI-driven
security measures have never been more essential. As cybercriminals
evolve, Fresha continues to lead the industry in setting new
security benchmarks for trust and reliability.
About Fresha:
Fresha is the leading global marketplace and business management
software for the beauty, wellness and self-care industry,
empowering professionals with an all-in-one solution for bookings,
payments, marketing, staff management, loyalty, and more. Trusted
by millions of users worldwide, Fresha remains at the forefront of
innovation, ensuring the highest level of security and efficiency
for its users.
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SOURCE Fresha
