BEIJING, Feb. 17,
2025 /PRNewswire/ -- The latest Chinese animated
blockbuster, Ne Zha II, has taken the global box office by storm,
surpassing 12 billion yuan
(approximately $1.66 billion) as of
February 17, according to the latest
data.
This milestone propels Ne Zha II past The Lion King, securing a
spot among the top 10 highest-grossing films of all time. Notably,
it stands as the only non-Hollywood production in a lineup dominated by
cinematic giants like Avatar, Titanic, and Star Wars: The Force
Awakens.
In China, the film has
dominated the domestic market, capturing the lion's share of this
year's box office revenue while setting a new record in Chinese
cinema history.
The film's success is also making waves internationally.
Following its North American release on February 14, Ne Zha II broke into the top five of
the weekend box office charts, according to U.S.-based global media
measurement and analytics company Comscore.
"I'm so impressed on so many different levels with the
accomplishments of this particular film," said U.S. animator
Sheila Sofian after watching it in
Los Angeles.
"Because I had already seen the previous film, I was sort of
expecting the same level, which was brilliant. But this grows even
higher in terms of production design, sound design, and music. The
story itself was so complicated, and all the twists and turns kept
me guessing the entire time. So I was very engaged, sort of on the
edge of my seat the whole time," she added.
Amid the frenzy for the Chinese animation sensation, the "China
Travel with Chinese Films" campaign was launched on Monday at the
China National Film Museum in Beijing, aiming to leverage the international
success of the Chinese New Year blockbusters with the series of
recent visa-free transit policies to attract more overseas visitors
to China.
Hosted by the China Film Administration and China Media Group
(CMG) and organized by China Global Television Network (CGTN) and
the Film Channel Program Center, the campaign focuses on promoting
"film + tourism" by integrating Chinese film screenings,
international film festivals, and overseas Chinese film festivals,
inviting foreign audiences to experience China through cinematic storytelling.
By fostering innovative collaboration between the film and
tourism industries, the campaign seeks to develop themed travel
routes that offer immersive experiences in both movie culture and
China's natural and cultural
landscapes, bridging media exposure with consumer engagement.
Jiang Qiudi, head of CMG's Europe Bureau, stated that CMG will
leverage its global network of foreign correspondents and
partnerships with hundreds of international media outlets and
social platforms to promote the campaign. CMG plans to expand the
reach and influence of the campaign, strengthen collaborations with
international film institutions, and establish flagship events that
spotlight outstanding Chinese films to further solidify the global
presence of Chinese cinema.
Filmmakers and production teams behind this year's New Year
blockbusters shared the latest updates on box office performance
around the world.
The event was attended by representatives from CMG, the Film
Bureau of the Publicity Department of Communist Party of China
Central Committee, major Chinese film production and distribution
companies, film studios, travel agencies, and the Silk Road
International Film Festival.
https://news.cgtn.com/news/2025-02-17/Initiative-bridging-film-and-travel-launches-in-Beijing-1B4uwlc0Je8/p.html
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