New research reveals 70% of organizations say
AI sales literacy will be key for every sales professional to
remain relevant
WALTHAM,
Mass., Feb. 25, 2025 /PRNewswire/
-- Allego™, the leading AI-powered revenue enablement suite,
in partnership with LXA, today announced The 2025 State of
Sales Enablement Report, offering key insights into the rapidly
evolving sales landscape. The report reveals a dramatic shift in
buyer behavior, the increasing integration of AI-driven sales
enablement, and the challenges organizations face in advancing
their sales strategies.
Conducted by LXA, the survey of over 100 senior leaders uncovers
the critical factors shaping sales enablement today. Findings
indicate that 77% of organizations agree that advancing their sales
enablement strategy is key to driving business performance, marking
an increase from previous years. The report also highlights the
significant rise in AI adoption, with 69% of organizations citing
AI as essential to improving sales team efficiency and
performance.
"The sales landscape is changing faster than ever before, and
organizations that embrace AI-powered enablement strategies will
lead the way," said Deniz Olcay,
Vice President of Marketing at Allego. "Buyers today expect
seamless, self-service experiences, while sales teams must deliver
personalized, value-driven interactions. This report underscores
how sales enablement technology, particularly AI-powered
enablement, is transforming how organizations meet these
demands."
Key Findings from the Report:
- The Buying Landscape Is Changing: 78% of buyers favor
self-service digital experiences, and deals now require an average
of 12.4 touchpoints, up from 9.2 in 2023.
- Sales Enablement Maturity Is Rising: Industry maturity
has reached 3.68, approaching the "Optimal" benchmark of 4.0.
- AI Is Transforming Sales and Enablement: 69% of
organizations see AI as essential for sales team efficiency. Not
only that, but 70% of organizations say AI sales literacy will be
key for every sales professional to remain relevant. If they don't,
they risk being replaced by someone who knows how to use AI well.
Some roles may also be replaced by AI, as 41% of organizations
expect 5-25% of sales roles held by humans to be replaced by AI
agents within the next 24 months..
The survey also found that despite progress, organizations
continue to face barriers to sales enablement maturity.
- 27% cite data integration issues, creating workflow challenges
and inaccuracies.
- 25% highlight budget constraints, limiting investment in sales
technology.
- 18% report siloed departments, reducing overall
effectiveness.
- 17% cite a lack of necessary sales technology.
"Sales enablement is evolving at an unprecedented pace and
increasingly is recognized as a core discipline to driving business
performance," said Carlos Doughty,
CEO & Sales Enablement Course Instructor at LXA. "This report
provides a crucial roadmap for organizations focused on advancing
their sales enablement efforts. The data confirms what we've been
seeing in the market—AI is rapidly becoming a cornerstone of sales
strategy, while buyers increasingly demand self-service,
digital-first experiences. Companies that invest in AI-powered
enablement and seamless, data-driven sales processes will be best
positioned for success in 2025 and beyond."
These findings are more than just trends. They reflect
real-world challenges and opportunities that businesses are
navigating today. For organizations like Agilent Technologies,
AI-driven sales enablement is already delivering measurable
improvements in performance and buyer engagement.
"This report validates what we've experienced
firsthand—AI-driven sales enablement is not just an advantage but a
necessity in today's competitive market. With Allego's solutions,
we've seen measurable improvements in our team's performance and
buyer engagement," said Don Gage,
Director of Commercial Training and Enablement at Agilent
Technologies.
The release of the report comes on the heels of Allego being
named a Best Sales Software Product in G2's 2025 Best Software
Awards. Based on authentic user reviews, this recognition
highlights Allego's impact in equipping sales teams with the
AI-driven tools they need to succeed in today's dynamic market.
To access the full 2025 State of Sales Enablement Report, visit
Allego.com.
About Allego
Allego is the leader in modern revenue
enablement technology. With Allego, you'll ready more confident
teams, curate impactful content, and engage buyers effectively—all
within a unified platform. What sets Allego apart is the company's
expertise in driving adoption across revenue teams to foster
alignment and knowledge sharing in the flow of work. This results
in up to 50% reduction in software spend, 50% shorter sales cycles,
and 45% higher win rates, propelling revenue growth. Learn more
about how Allego can transform your sales enablement into a
growth-driving powerhouse at www.allego.com.
About LXA
LXA is the leader in marketing and sales
capability development. Through immersive learning experiences,
hands-on projects, and multi-format content, LXA equips
professionals with the skills to thrive in the digital era. With
over 500-plus learning programs delivered to a global network of
200,000-plus professionals, LXA empowers teams to stay ahead with
instructor-led workshops, on-demand courses, and a vast marketing
learning library. Join leading brands, agencies, and consultancies
in unlocking your team's full potential. Learn more about how LXA
drives marketing excellence at www.lxahub.com.
Allego Contacts:
Michelle
Davidson
mdavidson@allego.com
"Allego" is a trademark of Allego, Inc.
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