Sally Hansen Airbrush Legs Wins Beauty Biz Award NEW YORK, Dec. 14 /PRNewswire-FirstCall/ -- Women's Wear Daily's Beauty Biz, the magazine that monitors the pulse of the beauty industry, hosted top beauty industry executives today at a lavish breakfast in Manhattan to announce the winners of their annual Beauty Biz Awards. Beauty Biz Editors, on the fast track to innovation in the beauty business, evaluate hundreds of new introductions from both the prestige and mass channels and select what they consider the best entries in terms of breakthrough products, launch strategies, innovative marketing, ad campaigns, retailing and up and coming manufacturers. Sally Hansen Airbrush Legs was honored this year with the award for Breakthrough Product Of The Year in mass color cosmetics. Sally Hansen Airbrush Legs, launched in early 2004 as the alternative to hosiery or pantyhose in a can. "It was first product of its kind to launch in the mass market," said Bill McMenemy Executive Vice President of Marketing at Del Laboratories, Sally Hansen's parent company, who accepted the award. "In fact, it created a whole new segment in the mass color cosmetics category, and it was a runaway hit from the start" he continued. Sally Hansen Airbrush Legs was created to hide imperfections and give legs a healthy glow and it has quickly become a favorite with consumers across the county, all year round. Sally Hansen Airbrush Legs joins the extensive Sally Hansen family of fine cosmetics including the number one selling nail color and nail treatment; Healing Beauty color cosmetics; hand, foot and leg treatment; bleaches and depilatories and implements. Sally Hansen can be found at chain drug stores and mass retailers. DATASOURCE: Del Laboratories CONTACT: Anne Nugent of Del Laboratories, +1-516-844-2048, Web site: http://www.dellabs.com/

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