Wagering is now exclusively live via the
Caesars Sportsbook app at Harrah’s Cherokee Casino Resort, Harrah’s
Cherokee Valley River Casino & Hotel, and on surrounding
Eastern Band of Cherokee Indians tribal lands
Caesars Sportsbook is currently accepting
mobile app registrations for new customers statewide ahead of its
full rollout of mobile wagering across North Carolina on March
11
Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today
announced its premier sports wagering platform, Caesars Sportsbook,
became the first sportsbook to launch legalized mobile sports
betting in the state of North Carolina. Made possible under the
Indian Gaming Regulatory Act and through Caesars’ expanded
relationship with the Eastern Band of Cherokee Indians, the Caesars
Sportsbook app is now exclusively accepting mobile sports bets at
Harrah’s Cherokee Casino Resort in Cherokee, NC, Harrah’s Cherokee
Valley River Casino & Hotel in Murphy, NC and on surrounding
Eastern Band of Cherokee Indians tribal lands.
In addition to today’s exclusive launch on tribal lands and in
advance of going live statewide on March 11, subject to regulatory
approval, those 21 and older in North Carolina can download the
Caesars Sportsbook app on iOS and Android or visit
caesars.com/sportsbook on desktop to register and create their
account. Convenient cash deposits and withdrawals for Caesars
Sportsbook mobile accounts are also available at Harrah’s Cherokee
Casino Resort and Harrah’s Cherokee Valley River Casino &
Hotel.
“The Caesars Sportsbook app is the perfect complement to our
in-person retail sportsbooks in Western North Carolina that so many
sports fans have enjoyed for years,” said Eric Hession, President
of Caesars Digital. “We’re thankful to be able to offer wagering at
the Harrah’s Cherokee properties as part of our longstanding
relationship with the Eastern Band of Cherokee Indians, and with
the sports calendar heating up, there is a lot to be excited about.
Thank you to the National Indian Gaming Commission, the Eastern
Band of Cherokee Indians, the North Carolina State Lottery
Commission, and its Sports Betting Committee for making this day a
possibility.”
“Over the years, the partnership between the Eastern Band of
Cherokee Indians and Caesars Entertainment has only flourished and
strengthened,” said Michell Hicks, Principal Chief of the Eastern
Band of Cherokee Indians. “We eagerly anticipate the chance to
introduce mobile sports betting to North Carolina, offering a fresh
and new experience to all sports fans.”
With quick payouts, a variety of deposit options, and many other
user-friendly features, the Caesars Sportsbook app builds on the
elevated and seamless sports wagering experience fans have
historically enjoyed at Caesars destinations in North Carolina. The
Caesars Sportsbook app also features lightning-fast scoreboards,
same-game parlays, prop betting markets, expanded in-play betting
options, livestreaming of marquee sporting events and much
more.
Sports fans 21 and older who register early or choose to jump in
on the action in North Carolina are eligible to receive this
special offer:
- Register, deposit, and bet to take advantage of exciting
Profit Boosts
- Register today using promo code CZRDBL
- Make a deposit and make your first wager
- Double your winnings up to seven times with seven 100% Profit
Boosts
- Opt in and see Caesars.com/NCComingSoon for full terms
Caesars Sportsbook users enjoy unmatched rewards linked to
sports wagering via the industry-leading customer loyalty program,
Caesars Rewards®. Every wager placed in-person or via the Caesars
Sportsbook mobile app earns Tier Credits for status and Reward
Credits that are redeemable for a variety of extraordinary Caesars
Rewards experiences. Those include discounted getaways at various
Caesars destinations across North America, bonus cash in the
Caesars Sportsbook app, world-class culinary or entertainment
experiences, and more.
Caesars Sportsbook bettors can also earn up to 50,000 in Caesars
Rewards credits when using the Refer a Friend feature on the app.
More details on Refer a Friend can be found on the promotions page
of the Caesars Sportsbook app.
As a longtime industry leader in Responsible Gaming, Caesars
emphasizes Responsible Gaming education as Caesars Sportsbook
expands to more jurisdictions. In 2023, Caesars Entertainment
launched an enhanced 21+ gaming policy that limits Caesars Rewards
accounts to individuals over 21 and, where allowed by law, limits
all domestic gaming, pari-mutuel, sports, and iGaming options to
those 21 and older. This 21 and older policy applies to all sports
wagering operations conducted by Caesars Sportsbook in North
Carolina, including on the Caesars Sportsbook app and at both
Caesars destinations in the state.
Caesars also enforces a comprehensive annual Responsible Gaming
training program for all Caesars Entertainment and Caesars Digital
Team Members. The program provides specialized education for
Responsible Gaming Ambassadors across the Enterprise who help
identify and assist guests who may not be playing responsibly.
For real-time industry updates and to join the empire of
like-minded Caesars, players can engage with the Caesars Sportsbook
social handle @CaesarsSports on Twitter, Instagram, and
Facebook.
About Caesars Entertainment,
Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment Company in the U.S. and one of the world’s
most diversified casino-entertainment providers. Since its
beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has
grown through development of new resorts, expansions and
acquisitions. Caesars Entertainment, Inc.’s resorts operate
primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado®
brand names. Caesars Entertainment, Inc. offers diversified gaming,
entertainment and hospitality amenities, one-of-a-kind
destinations, and a full suite of mobile and online gaming and
sports betting experiences. All tied to its industry-leading
Caesars Rewards loyalty program, the Company focuses on building
value with its guests through a unique combination of impeccable
service, operational excellence and technology leadership. Caesars
is committed to its employees, suppliers, communities and the
environment through its PEOPLE PLANET PLAY framework. Know When To
Stop Before You Start.® Gambling Problem? Call or text
1-800-GAMBLER. For more information, please visit
www.caesars.com/corporate.
About Harrah's Cherokee Casinos - An Enterprise of the
Eastern Band of Cherokee Indians
Harrah's Cherokee Casino Resort is located in the heart
of the Great Smoky Mountains of Western North Carolina. The casino
has over 3,000 games. The property also features over 1,800 hotel
rooms, the Le Fu Men gaming area, 12 dining options, the luxurious
18,000 square foot Mandara Spa, 10 retail shops, the 3,000 plus
seat Event Center, Caesars Sportsbook, North Carolina’s first and
premiere sports betting venue, and The Cherokee Convention Center.
In addition to the 56-acre property, guests have privileged access
to the Eastern Band of Cherokee Indian-owned Sequoyah National Golf
Club. Harrah’s Cherokee Casino Resort is also home to the UltraStar
Multi-tainment center which features 24 bowling lanes, an arcade,
and three bars.
Harrah's Cherokee Valley River Casino & Hotel is
located near Murphy, North Carolina. The Cherokee County, NC
property features over 1,000 games, The Food Market, The Landing
Café, a 300-room, full-service hotel, and Caesars Sportsbook, North
Carolina’s first and premiere sports betting venue. Harrah's
Cherokee Valley River Casino & Hotel hosts the UltraStar
Multi-tainment Center which features 16 bowling lanes, an arcade,
and bar.
Responsible Gaming in North
Carolina
Must be 21 or older to gamble. Know When To Stop Before You
Start.® Gambling problem? Call 1-877-718-5543 or visit
morethanagame.nc.gov
Promotion Terms
Must be 21 or older and physically present in NC. New users
only. Must register using eligible promo code by 11:59 PM EST on
March 10 and must wager at least $1 within 14 days after Caesars
Sportsbook begins accepting wagers in NC. Each profit boost token
can be used for max. bet of $10, with min. odds of -10000. Each
token max. additional winnings: $1,000. Each token expires 7
days after receipt. Void where prohibited. Visit
Caesars.com/NCComingSoon for full terms. Know When To Stop Before
You Start.® Gambling Problem? Call 1-877-718-5543 or visit
morethanagame.nc.gov.
Refer a Friend Terms
Must be 21+ and physically present on Eastern Band of Cherokee
Indians tribal lands. Referred customer must (1) be new to Caesars,
(2) be eligible to create new account, and (3) make $50+ deposit
and cumulatively bet $50+ within 90 days of sign-up. Reward Credits
subject to Caesars Rewards rules. Max. of 50K Reward Credits. See
“Promos” tab on Caesars Sportsbook app for full terms. Void where
prohibited. Know When To Stop Before You Start.® Gambling Problem?
Call 1-877-718-5543 or visit morethanagame.nc.gov
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240301904909/en/
Brad Harwood, bharwood@caesars.com
Dominic Holden, dholden@caesars.com
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