Tilray Brands, Owner of 5ᵗʰ Largest U.S. Craft Beer Business, Selects MicroStar Logistics as Long-Term Keg Supply Chain Partner
February 22 2024 - 7:00AM
Having recently solidified its leadership position in the US beer
market with the acquisition of eight additional iconic craft
brands, Tilray Brands, Inc. (“Tilray Brands” or “Tilray”) (Nasdaq |
TSX: TLRY) will consolidate and simplify its keg supply chain by
converting to MicroStar’s complete outsourced keg management
solution. This move will support Tilray’s strategy to grow
efficiently, sustainably, and with the highest quality across its
expanding national footprint.
“Getting to know Tilray’s experienced team and seeing their
track record of successful acquisition integrations and growth, we
are excited to begin supporting their operations,” said Casey
Dodson, MicroStar’s SVP of Global Commercial. “Tilray’s continued,
rapid expansion will require scale and flexibility which is exactly
what our teams deliver through our model, national network of kegs
and long-standing relationships with effectively every US beer
distributor.”
“Adding seven beer brands and four production breweries to our
existing network, effectively tripling the size of our beer
business, creates the opportunity to look at best practices across
our operations,” says Ty Gilmore, President, US Beer at Tilray
Brands. “Because MicroStar’s dense network of shareable kegs
significantly reduces the distance empty kegs travel, we are able
to drive both economic and sustainability benefits compared to the
traditional owned keg model. Combined with MicroStar’s operating
partnership philosophy, it became an easy decision to establish
MicroStar as the backbone of our keg logistics operations.”
The following Tilray craft beer and beverage brands will soon be
available in MicroStar-branded kegs: Alpine Beer Company, Blue
Point Brewing Company, Breckenridge Brewery, Green Flash
Brewing Company, Montauk Brewing Company, Redhook Brewery,
Shock Top, SweetWater Brewing Company, 10 Barrel Brewing Co.,
Widmer Brothers Brewing, as well as Square Mile Cider.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading
global cannabis-lifestyle and consumer packaged goods company with
operations in Canada, the United
States, Europe, Australia, and Latin
America that is changing people's lives for the better – one
person at a time. Tilray Brands delivers on this mission
by inspiring and empowering the worldwide community to live their
very best life, enhanced by moments of connection and wellbeing.
Patients and consumers trust Tilray Brands to be the most
responsible, trusted and market leading cannabis consumer products
company in the world with a portfolio of innovative, high-quality,
and beloved brands that address the needs of the consumers,
customers, and patients we serve. A pioneer in cannabis research,
cultivation, and distribution, Tilray Brands’ unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on Tilray Brands, visit
www.Tilray.com and follow @Tilray
About MicroStar Logistics
Founded in 1996, MicroStar Logistics is the world’s leading
provider of circular, outsourced supply chain solutions for the
beer industry. MicroStar’s highly efficient and sustainable shared
keg programs now include over 6 million stainless steel kegs
(MicroStar-branded kegs in the US and Kegstar-branded kegs
internationally). Its Network Services Division manages reusable
assets including returnable plastic pallets. Its Quality Services
division extends the life of reusable assets making the most
efficient use of finite resources.
Visit MicroStarLogistics.com or Kegstar.com to learn
more.
SOURCE: MicroStar Logistics
Contact:Dan Vorlage, Vice President of Global Marketing,
MicroStar800-245-2200 or info@microstarkegs.com
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