Introducing Kush God: the next big strain from Pure Sunfarms
May 16 2024 - 6:00AM
Pure Sunfarms Corp. (“Pure Sunfarms”), a leading producer in the
Canadian cannabis market and wholly owned subsidiary of Village
Farms International, Inc. (Nasdaq: VFF), expands its roster of
quality dried flower with Kush God – a fresh cultivar of iconic
lineage.
The powerful new indica is a genetic powerhouse,
from two iconic parent strains: Pink Kush and Pineapple God. It is
also the first Pink Kush cross from the Pure Sunfarms breeding
program, bringing dedicated fans of the strains an exciting new
offering.
“Kush God is the best of our genetics coming
together, combining the unique characteristics from two of our most
powerful cultivars. We crossed our all-time best-selling Pink Kush
with our bold, frosty and fruity Pineapple God to create an epic
strain we know consumers will love,” says Orville Bovenschen.
“We’re always pheno-hunting and developing new strains, and this
one is exceptional, I would consider it to be a quad.”
Pink Kush has cemented its place as a consumer
favourite since its launch four years ago, maintaining a record as
the #1 top-selling strain through 2023 in Ontario (Canada’s largest
market)1. As of April 2024, Pink Kush represents the most popular
strain nation-wide2. Pure Sunfarms’ own Pineapple God has seen
similar success since hitting markets in spring 2023, becoming a
top seller in the premium flower category and currently holding its
place as the #1 premium flower product nationally3.
Having launched in B.C. this March, Kush God is
already a top 10 (#8) selling flower product in the province4.
Currently available across B.C, Ontario, Manitoba and Saskatchewan,
with Alberta coming soon, Kush God arrives just in time for
summer.
_____1 Based on estimated retail sales reported by
HiFyre for 2023.2 Based on rolling three-month sales to April 2024
reported by HiFyre.3 Based on estimated retail sales for April 2024
reported by HiFyre.4 Based on BCLDB estimated retail sales for
April 2024.
About Pure Sunfarms
Pure Sunfarms is a global leader in cultivation,
operating one of the largest cannabis facilities in the world. With
a focus on high-quality BC-grown cannabis, the company combines
decades of agricultural and legacy experience with large-scale
operational excellence in its state-of-the-art greenhouses located
in Delta, British Columbia.
Known as a top-selling brand of recreational dried
flower across Canada, as well as a top licensed producer, Pure
Sunfarms is renowned for producing popular cultivars like its Pink
Kush.
Pure Sunfarms products are currently available
across Canada. The company also produces cannabis products for
other licensed producers in Canada and maintains EU GMP
certification for exports to medicinal markets internationally.
Pure Sunfarms is the licensed producer of record
for Pure Sunfarms, The Original Fraser Valley Weed Co., Soar, and
Super Toast. Pure Sunfarms is a wholly owned subsidiary of Village
Farms International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
About Village Farms
International
Village Farms leverages decades of experience as a
large-scale, Controlled Environment Agriculture-based, vertically
integrated supplier for high-value, high-growth plant-based
Consumer Packaged Goods opportunities, with a strong foundation as
a leading fresh produce supplier to grocery and large-format
retailers throughout the U.S. and Canada, and new high-growth
opportunities in the cannabis and CBD categories in North America,
the Netherlands and selected markets internationally.
The Company's wholly owned Canadian subsidiary,
Pure Sunfarms, is one of the single largest cannabis operations in
the world, the lowest-cost greenhouse producer and one of Canada’s
best-selling brands. The Company also owns 70% of Québec-based,
Rose LifeScience, a leading third-party cannabis products
commercialization expert in the Province of Québec. Village Farms
ranks as the #2 producer nationally in Canada.
In the U.S., wholly owned Balanced Health
Botanicals is one of the leading CBD brands and e-commerce
platforms in the country. Subject to compliance with all applicable
US federal and state laws and stock exchange rules, Village Farms
plans to enter the US high-THC cannabis market via multiple
strategies, leveraging one of the largest greenhouse operations in
the country (more than 5.5 million square feet in West Texas), as
well as the operational and product expertise gained through Pure
Sunfarms' cannabis success in Canada.
Internationally, Village Farms is targeting
selected, nascent, legal cannabis and CBD opportunities with
significant medium and long-term potential, with an initial focus
on the Asia-Pacific region and Europe. In the Netherlands, it is
the only North American producer to hold one of ten cannabis
licenses in this limited license country.
Media Contact
Tom McClatchey
media@puresunfarms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7c792e47-165a-46ef-bad9-6c19968b88ce
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