LOS
ANGELES, March 19, 2024 /PRNewswire/ -- TOGETHXR,
the trailblazing media and commerce company co-founded by sports
media veteran Jessica Robertson
alongside world-renowned professional athletes Alex Morgan, Chloe
Kim, Simone Manuel, and
Sue Bird, is proud to announce a
dynamic year-long partnership with Aflac, a leading provider of
supplemental health insurance in the U.S. The partnership, created
in collaboration with Aflac's media agency, Spark Foundry, launches
this month when the two present a series of star-studded college
hoops watch parties across the vibrant Portland area.
Taking place March 29th
– 30th at The Sports Bra pop-up at Spirit of 77, the
watch parties will pack two full days of riveting women's college
hoops. Hosted by WNBA Athletes Sydney
Colson and Theresa "TP" Plaisance, the charismatic faces of
TOGETHXR's "The Syd & TP Show," attendees can join in on
thrilling basketball action, exciting giveaways, immersive fan
experiences, and appearances from basketball icons like
Diana Taurasi, Nneka Ogwumike, Elena
Delle Donne, and Aliyah
Boston.
"We embarked on the TOGETHXR journey with the vision of not just
improving the coverage of women's sports but fostering a community
that celebrates the athletes and their stories," says Jessica Robertson, Co-Founder and Chief Content
Officer of TOGETHXR. "This dynamic partnership with Aflac embodies
our commitment to rewriting the narrative and propelling women's
sports to new heights. We're not just watching the game; we're
shaping its future."
This landmark partnership not only signifies a union of two
industry leaders but also underscores their shared commitment to
championing women's sports initiatives and advocating for
comprehensive health coverage for athletes.
Founded in 2021, TOGETHXR emerged during a pivotal moment in
sports media to address the underrepresentation of women's sports
coverage, which then stood at a mere 4% coverage. Today, there
has been a remarkable shift, as women's sports coverage has surged
to 15%, driven by the growing content shared across streaming and
social media channels. Companies like TOGETHXR are at the forefront
of this movement, igniting change that leaves a lasting impact on
the industry.
"Last year, Aflac reinforced our commitment to supporting
women's sports by purposefully pivoting resources to highlight the
immense talent in women's college basketball. This year,
collaborating with TOGETHXR aligns perfectly with our pledge to
continue supporting women's sports initiatives. Just like TOGETHXR
helps close the gap with sports coverage, Aflac helps close the gap
with expenses health insurance may not cover," said Aflac Chief
Marketing Officer Garth Knutson. "We
are excited to help elevate women's sports throughout the
basketball season and into the future."
As college basketball fever sweeps the nation, TOGETHXR emerges
as a prominent source for fans, and the College Hoops watch parties
are just the beginning. Stay tuned for more activations as TOGETHXR
continues its journey to elevate women's sports during this
basketball season and beyond.
To learn more please visit https://www.togethxr.com
About TOGETHXR
TOGETHXR is a media and commerce
company founded by Jessica Robertson
alongside four of the world's top professional athletes,
Alex Morgan, Chloe Kim, Simone
Manuel, and Sue Bird. With a
focus on rich storytelling rooted in lifestyle and youth culture,
TOGETHXR is an unapologetic platform where representation and
gender equality are both expected and required. TOGETHXR highlights
a diverse and inclusive community of game-changers, culture
shapers, thought-leaders, and barrier breakers – finding and
telling the stories of women who are doing the same. As one of the
most compelling platforms for women in sport and culture,
TOGETHXR's in-house production studio has created a slate of
scripted and unscripted premium content, including Surf Girls:
Kaikaina, More Than A Name, FENOM, Summer of Gold, and more, which
are in discussions to be adapted for film, TV, and digital media.
In 2023, TOGETHXR was named one of Fast Company's Most Innovative
Companies and won Media Company of the Year in the DigiDay Media
Awards.
ABOUT AFLAC INCORPORATED
Aflac Incorporated (NYSE: AFL), a Fortune 500 company, has
helped provide financial protection and peace of mind for more than
68 years to millions of policyholders and customers through its
subsidiaries in the U.S. and Japan. In the U.S., Aflac is the No. 1
provider of supplemental health insurance products.1 In
Japan, Aflac Life Insurance Japan
is the leading provider of cancer and medical insurance in terms of
policies in force. The company takes pride in being there for its
policyholders when they need us most, as well as being included in
2023 in the World's Most Ethical Companies by Ethisphere for 17
consecutive years, Fortune's World's Most Admired Companies for 23
years and Bloomberg's Gender-Equality Index for the fourth
consecutive year. In addition, the company became a signatory of
the Principles for Responsible Investment (PRI) in 2021 and has
been included in the Dow Jones Sustainability North America Index
(2023) for 10 years. To find out how to get help with expenses
health insurance doesn't cover, get to know us at aflac.com
or aflac.com/espanol. Investors may learn more about Aflac
Incorporated and its commitment to corporate social responsibility
and sustainability at investors.aflac.com under
"Sustainability."
Contact Information:
Togethxr@laruepr.com
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SOURCE TOGETHXR