Calix Names Highline a ‘Giant of Marketing’ After ARPU Jumps 15 Percent in 6 Months Thanks to Personalized Services Offerings Built on SmartHome Managed Services
December 11 2023 - 12:30PM
Business Wire
Highline leveraged Calix Engagement Cloud to
understand the unique needs of their subscribers—including gamers,
streamers, and work-from-homers—and responded with a personalized
offering strategy built on Calix SmartHome managed services that
grew ARPU 15 percent in only 6 months while raising their CSAT
rating to 95 percent
Calix, Inc. (NYSE: CALX) recognizes Highline as a “Giant of
Marketing” and a 2023 Calix Innovations Award winner. The award
honors Highline for their visionary approach to creating broadband
experiences that increase subscriber satisfaction and loyalty while
fueling their impressive growth.
A Calix customer since 2007, Highline leverages the Calix
broadband platform to power their “Ultimate Wi-Fi” experience to
subscribers in Colorado, Georgia, Kansas, Michigan, Nebraska, and
Texas. In 2023, the broadband service provider (BSP) launched
personalized service offerings like “Gaming,” “Streaming,” and
“Working Warrior,” built on SmartHome™ managed services and
in-depth insights from Calix Engagement Cloud. Six months after
going to market with these personalized service offerings, Highline
grew their average revenue per user (ARPU) by 15 percent.
By focusing on differentiating subscriber experiences, Highline
maintains steady business growth. In 2022, they grew their
subscriber base 56 percent and expect to surpass their subscriber
acquisition goals for 2023. Highline’s commitment to a
subscriber-centric approach is evident through:
- Provisioning of ProtectIQ® (advanced network security),
ExperienceIQ® (advanced network controls), and the
HighlineFast app built on CommandIQ®—to all subscribers at
no extra cost.
- Thwarting over 83,000 web threats, intrusions, and
viruses from entering subscribers’ home networks.
- Achieving an impressive customer satisfaction (CSAT) rating—and
continuing to improve on it. Highline’s CSAT rating grew from 93
to 95 percent over the past year.
“We are thrilled to receive this honor from Calix,” said Lynn
Hall, chief marketing officer at Highline. “Our investment in the
Calix platform continues to pay off as we evolve our value
proposition to inject more personalization into our service
offerings. The growing portfolio of SmartHome managed services
integrated for the Calix platform has allowed us to create service
offerings that address our subscribers’ specific lifestyles and
needs—whether they’re remote workers, movie buffs, or avid gamers.
Calix platform innovation has helped us deliver amazing experiences
to our subscribers, making their connected lives easier and safer.
And we’re just getting started. We look forward to building on this
great foundation.”
To ensure the seamless launch of new managed services, Highline
partnered with Calix Customer Success Services on their
go-to-market strategy, leveraging deep marketing analytics and
customizable creative assets to accelerate their time to market.
Highline has also relied on the Electronic Content Builder to
easily produce award-winning, agency-quality marketing materials
that clearly convey the benefits of Highline’s personalized service
offerings.
“Highline’s visionary service offering strategy has not only
driven remarkable business growth across six U.S. states but has
also enhanced subscriber satisfaction and loyalty,” said Matt
Collins, chief commercial operations officer at Calix. “Lynn and
her team have achieved the gold standard in business—sustained
growth. By leveraging insights from Engagement Cloud, Highline
elevated their subscriber-centric strategy, gaining a deeper
understanding of the unique broadband needs within their
communities. The immediate success of this approach is evident in
their outstanding 15 percent increase in ARPU within the initial
six months of launching personalized service offerings. We applaud
Highline’s commitment to innovation and look forward to standing
beside them as they continue to be successful.”
To learn how BSPs like Highline are gaining a competitive edge
with a differentiated offering strategy, watch Matt Collins’
ConneXions main stage presentation, “Go-To-Market
Transformation.”
About Calix
Calix, Inc. (NYSE: CALX)—Broadband service providers of all
sizes leverage the Calix platform and teams to simplify their
business and excite their subscribers to grow the value of their
business and for their communities for generations. The
democratizing power of the platform and portfolio of managed
services enables them to operate efficiently, acquire subscribers,
and deliver exceptional experiences. Calix is dedicated to driving
continuous improvement in partnership with our growing ecosystem to
support the transformation of our customers and their
communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/pages/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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