POTTERY BARN LAUNCHES NEW HOME FURNISHINGS COLLABORATION WITH DEEPIKA PADUKONE
March 22 2024 - 7:00AM
Business Wire
Collection Designed in Partnership with
Internationally Acclaimed Actor and Style Icon Deepika Padukone is
Now Available Exclusively at Pottery Barn Globally
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE:
WSM), the world’s largest digital-first, design-led and sustainable
home retailer, announced today the launch of a new product
collaboration with globally acclaimed actor and style icon, Deepika
Padukone.
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the full release here:
https://www.businesswire.com/news/home/20240322100607/en/
Pottery Barn x Deepika Padukone
Collection (Photo: Pottery Barn)
Named as one of the 100 Most Influential People by TIME
Magazine, and an internationally acclaimed actor and fashion icon,
Deepika Padukone brings her worldly and sophisticated eye for
design to her debut home furnishings collection with Pottery Barn.
Richly influenced by Indian motifs, Padukone and Pottery Barn came
together to create a collection of entertaining and serveware
pieces, textiles and decorative accessories inspired by Padukone’s
love of vintage designs that she has collected for her own
home.
The U.S. assortment includes bedding, embroidered pillows,
decorative accessories, and hand knotted rugs. The textile designs
feature an elevated take on traditional Indian patterns and the
color palette consists of soothing neutrals and luxe natural tones.
A collection for entertaining including dinnerware and serveware,
with textured, floral sculpted details and an earthy aesthetic,
will be available exclusively in India, the Middle East, and the
Philippines.
“I am so proud of my collection with Pottery Barn designed for
decorating and entertaining at home,” said design enthusiast and
acclaimed actor, Deepika Padukone. “My home has always been a calm
refuge and is a space to express myself, create, and entertain. We
created a collection that encapsulates this through soft textures,
a neutral palette, and intricate details.”
Pottery Barn President, Monica Bhargava, shared, “We’re thrilled
to launch the Deepika Padukone for Pottery Barn collection
internationally. The new collection artfully blends Pottery Barn’s
world-renowned quality with Deepika’s iconic style, bringing unique
designs to the home for creating a beautiful and inviting
space.”
“Pottery Barn’s design aesthetic and Deepika’s flair for
conceptualizing home spaces makes this collaboration a natural fit.
No surprise that the outcome, the Pottery Barn x Deepika Padukone
collection is so refreshingly different and effortlessly blends the
innate styles of these two iconic brands,” shares Darshan Mehta,
President & CEO Reliance Brands Limited. Reliance Brands
Limited, a subsidiary of Reliance Industries Limited, is a
Williams-Sonoma, Inc. franchisee in India.
The Deepika Padukone for Pottery Barn collection is available
starting March 22nd, online at potterybarn.com, potterybarn.in, and
in 18 global stores.
About Pottery Barn
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, is a premier specialty retailer for casual,
comfortable and stylish home furnishings. The brand is dedicated to
beautiful ideas for real life, quality products that are crafted to
last, sustainability and service. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop,
lighting and decorative accessories. Nearly all Pottery Barn
products are designed in-house and are exclusive to its catalogs,
stores and website. Pottery Barn is also part of The Key Rewards, a
free-to-join loyalty program that offers members exclusive benefits
across the Williams-Sonoma, Inc. family of brands, the world’s
largest digital-first, design-led and sustainable home retailer.
The company is headquartered in San Francisco, California.
WSM-PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240322100607/en/
US: PR@potterybarn.com
India: Akriti Mishra akriti1.mishra@ril.com
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