The world’s biggest digital motorsport platform builds on its
previous work from 2015
Motorsport Network, the owner of Autosport, F1 Racing and
Motorsport.com, today announced the launch of a second Global Fan
Survey about Formula 1 to build on its record-breaking study in
2015.
The survey, which can be found at
https://f1survey.motorsport.com, will be conducted in 15 languages
to ensure the opinion reflects a genuinely international
perspective.
The far-reaching survey of 2015 captured the opinion of 217,000
fans in 203 countries across a detailed range of F1 subjects. That
study – which was run in association with the Grand Prix Drivers’
Association (GPDA) and Repucom – remains the largest, most
comprehensive survey of fan opinion ever undertaken by any sport
and provided significant intelligence to help shape the future
direction of Formula 1.
With Formula 1 having undergone a significant structural change
and a transition of ownership in recent months, Motorsport Network
believes the timing is right to garner fresh opinion from the
sport’s global fan base, and to aid and inform the sport’s future
direction and enduring appeal.
With its multi-lingual, global reach Motorsport Network provides
the ideal hub to collect opinion and insight from fans and then
share with F1’s followers, teams, drivers, media and the sport’s
organisers. Nielsen Sports, the new owner of Repucom, who provided
the analysis of the 2015 survey, will take charge of the
independent survey reporting and validation.
The Global Fan Survey will be conducted for two weeks, starting
from Sunday 26th March 2017, with the results being made available
in May 2017. It is open to anyone over the age of 16.
Motorsport.com's Global Editor-in-Chief, Charles Bradley, said:
“Engaged and passionate fans are crucial to the success of any
sport, and F1 fans are the true consumers of what happens both on
and off the track. Our work with the GPDA in 2015 provided unique
and valuable insight to aid the sport’s rule-makers. As we enter a
new era for Formula 1, we plan to employ all our global resources
to provide fans with a single platform to ensure their voice is
heard and their opinions captured and documented again.
“Motorsport.com, Autosport and F1 Racing have the capability and
responsibility to work with fans around the world to provide a
clear, coordinated message to the sport’s decision makers – be they
teams, drivers, circuits, broadcasters or rights holders.ˮ
Nigel Geach, the Senior Vice President of Global Motorsport at
Nielsen Sports commented: “In 2015, we broke new ground with a
genuinely global fan sports survey. As a trusted advisor in sports
and entertainment intelligence, we aim to go one step further and
build on the amazing commitment shown by Formula 1 fans to offer us
their heartfelt views on the sport they love.
“Our ongoing work with Motorsport Network significantly deepens
our understanding of the marketplace and what fans care about and
consider important. Over the coming weeks and months, we will be
investigating the research findings further and, with Motorsport
Network, plan to share these with fans and all those that have an
interest in the enduring appeal of the sport.”
Editor’s Notes
> The survey is now open for all respondents over the age of
16 at https://f1survey.motorsport.com
> The Global Fan Survey 2017 can be completed in 15
languages: English, Arabic, French, German, Italian, Spanish,
Portuguese, Turkish, Hungarian, Russian, Chinese, Japanese, Dutch,
Indonesian and Ukranian
> Subject to local market conditions, a number of incentives
– including free subscriptions and Motorstore discounts – are
available to respondents
> The survey takes around 15 minutes to complete and compiles
responses to a variety of subjects including consumption of Formula
1, social media and broadcast, gaming, event attendance, team and
driver affinity, regulation and race format options in order to
capture a comprehensive fan overview of the sport
About Motorsport Network
Motorsport Network, the owner of Autosport, F1 Racing,
Motorsport.com and Motor1.com connects hundreds of millions of
people who love motorsport and cars. Our technology and distinct
brands distinguish our unique content and services to help us
engage motorsport and auto fans in 17 languages. We connect this
universe with television, digital content, live events, e-commerce,
gaming and social networking to unify people with a passion for all
things automotive. As a global digital media company, we are your
gateway to the world of motorsport and cars.
For more information on the Network’s websites, please visit:
http://www.motorsportnetwork.com
About Nielsen Sports
Nielsen Sports is the premier provider of analytics and insights
within the sports industry, offering the most reliable source of
independent and holistic market data in the sector and the most
complete view of consumer trends and habits worldwide.
Having acquired Repucom in 2016, Nielsen Sports has become the
global leader in delivering tailored commercial solutions for
teams, leagues, federations, brands, broadcasters and agencies.
http://nielsensports.com/
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Motorsport NetworkLiam Clogger, +44 (0)7585 607090Vice President
of Communicationslc@motorsport.com