MDL Beast, the largest music, arts and culture festival the
Kingdom has ever hosted was awarded a Guinness World Record
certificate for the world's tallest temporary stage
RIYADH, Saudi Arabia,
Dec. 22, 2019 /PRNewswire/ -- MDL
Beast Festival has launched Saudi
Arabia onto the international festival scene in spectacular
style, with over 400,000 flocking to the site to be entertained
across five unique stages and five districts including Art Beast
(performances) MDL Town (food & beverages) and Retail Therapy
(style).
H.E. Turki Abdulmohsen
Al-AlSheikh, Chairman of the General Entertainment
Authority, said: "What thousands of people have witnessed here over
the past three days is the first of what we hope will be many
cultural, artistic, and entertainment experiences brought in great
scale and color to this wonderful country that is rich with legacy,
culture, and capabilities, as we open ourselves up further to the
world and invite others to come in and experience what Saudi Arabia has to offer. We are so proud to
have attracted the best local and international talent to
Riyadh, the heart of the Kingdom,
and we can't wait to tell you about what's next for the country,
and MDL Beast… watch this space."
Music
On the Big Beast stage, crowds of 45,000 plus enjoyed the most
incredible sets from an unprecedented line-up of international
superstars from around the world including Martin Garrix,
David Guetta, J Balvin, Afrojack,
Monsta X, R3hab, Salvatore Ganacci, Steve
Aoki and Sebastian Ingrosso,
performing alongside the best of Saudi
Arabia's EDM DJs including Cosmicat, DJ Baloo, Vinyl Mode
and Dish Dash.
R3hab commented: "What I like about this festival is that it's
very different - it's a complete fusion, some Arab Artists and a
lot international DJ's and it all works really well. I think that's
very special and I've never seen that before."
Korean band, Monsta X, said: "We are so excited to be at MDL
Beast, as a Korean pop band performing on the Big Beast main stage
in Saudi Arabia! This is so much
more than a music festival, we feel that it's another big
opportunity to connect the world together as one. We are
overwhelmed by the amazing support that we're getting from our
monbebe and we will keep working hard to bring our music all over
the world."
Steve Aoki stopped by his purpose
built PizzAoki parlour to meet fans and enjoy a slice. In true Aoki
style, he also threw ten cakes into the crowds during his high
energy DJ set before teaming up with J Balvin and Monsta X on stage
for special performances.
MDL Beast XP
Local and international festival goers continued to come
together in the MDL Beast XP area, which hosted its own music
production studio on site, and looked to the future by encouraging
a new generation of Saudi locals to experiment with sound and get
closer to the music.
Arts
Over the course of the festival, 22 performance troupes from
across the globe put on totally mind-blowing spectacles, while 40ft
unicorn camels were seen parading through the crowds, representing
the incredible blend of tradition and modern culture that the arts
programming at MDL Beast has represented.
One elated festival guest commented: "It's such a first to be
able to see so much talent and entertainment in Saudi Arabia, especially of the amazingly high
quality we have witnessed over the past 72 hours. With all of
the international performers flying in to perform, it really has
been a very special experience. We are truly witnessing a big
change in this country - we know it won't happen overnight, but MDL
Beast has played a huge part in the next chapter of this
country."
John Rash, Creative Director, MDL
Beast Festival, said: "What the team here in Saudi have created has
surpassed even my wildest dreams, turning an international vision
for a world class festival and elevating it to a whole new level
with every conceivable detail. I am honoured to have been part of
such an incredible landmark moment, not just in Saudi history but
for international festivals going forward. Watch this space, the
Beast will be back!"
Notes to editors:
All content is available to download from MDL Beast Media
House:
https://mdlbeast.studiomediahouse.com
Footage is available free of charge and free from copyright
restrictions.
www.youtube.com/mdlbeast
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