Scouting America Showcases Pinewood Derby Kits and Accessories at the 2025 Toy Fair® in NYC
February 28 2025 - 8:00AM
Scouting America, the nation’s foremost youth program of character
development and values-based leadership training, is thrilled to
announce the debut of Pinewood Derby at the prestigious American
International Toy Fair in New York. With a full product assortment
of Pinewood Derby car kits and accessories, this marks the first
time the beloved DIY activity will be showcased at the renowned
event.
The Pinewood Derby is designed to inspire imagination,
creativity, and quality time together and offer a fresh take on a
time-honored crafting tradition. Whether it’s building a
traditional Pinewood Derby racer or finishing the racer with light
and sound kits, this engaging and interactive experience encourages
children and adults alike to create, explore, and connect.
“We are beyond excited to introduce Pinewood Derby to the next
generation of families and hobbyists,” said Greg Winters, director
of business development and licensing, at Scouting America. “One of
our missions is to bring back the joy of hands-on creativity in
connecting with all families in a world increasingly dominated by
screens. We believe this activity will not only spark creativity
but also help families make lasting memories together.”
With a growing demand for screen-free activities, the Pinewood
Derby offers an accessible, easy-to-use solution for parents,
educators, and retailers looking to provide enriching experiences
for children. Scouting America is actively seeking retail partners
who share a passion for creativity and want to bring this engaging
hands-on tradition to homes across the country.
Retailers, buyers, and media representatives are invited to
visit Booth #6558 to experience Pinewood Derby firsthand. Product
demonstrations, interactive sessions, and partnership opportunities
will be available throughout the event.
About Scouting America
Scouting America provides the nation’s foremost youth program of
character development and values-based leadership training, which
helps young people be “Prepared. For Life.®”
Scouting America welcomes all of America’s youth into its
programs. Our goal is to give them fantastic experiences in the
outdoors, and elsewhere, where they can grow with us in a safe
environment. More than 130 million Americans have been through our
programs since our founding, and currently more than one million
youth are served by 477,000 adult volunteers in local councils
throughout the country.
To learn more about Scouting America’s mission, or to sign your
child up for Scouting, visit www.BeAScout.org.
- Scouting America Pinewood Derby
Gordon Shattles
Scouting America
972-580-2119
gordon.shattles@scouting.org
