Magic Lantern Group Forms Strategic Partnership with Longtime Disney Executive NEW YORK, Oct. 5 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. (AMEX:GML), (http://www.magiclanterngroup.com/), a leading international distributor of educational content and third-generation, digital content and e-delivery solutions, announced today that the Company has formed a strategic partnership with Bill Scollon, an award-winning media professional and longtime Walt Disney Company executive. Bill is an internationally recognized media professional who brings more than 25 years of experience in successfully creating, developing, and producing educational products for The Walt Disney Company, ABC-TV, and Public Television. As the former Director of Disney Educational Productions, Scollon molded the department into a vertically integrated profit center by creating award-winning programs, expanding distribution, and leveraging existing assets into new platforms. During his 16-year tenure with Disney, Scollon was responsible for producing more than 125 live-action and animated programs distributed around the world to more than 100,000 schools and 15,000 libraries. Magic Lantern Group President and CEO Bob Goddard stated, "Bill's expertise with market leaders provides us with a tremendous asset in identifying and pursuing profitable sales channels and partnerships that can significantly grow our video and digital services business. One of Bill's first projects will be to spearhead the production of broadcast-quality programming and original digital content. Utilizing Bill's mastery at producing educational market phenomena, including Disney's Bill Nye the Science Guy series, Bill will help us create and execute innovative programs initially focused on the science educational market. Through our collaboration, Magic Lantern Group will become a producer of its own digital and broadcast quality programming for the first time in our history. This marks a significant and tremendous new area of growth for the Company." "I am excited to be working with the team at Magic Lantern Group," says President of Scollon Media Arts, Bill Scollon. "Their commitment to quality and innovation provides a strong foundation for the expansion of their business worldwide." Bill Scollon is the founder and director of Scollon Media Arts (SMA), headquartered in Burbank, CA. SMA is a one-stop shop for professional services related to product development, research, marketing, and evaluation of educational videos and DVDs, software, multimedia products, websites, and print-based learning products. For more information, call 818-424-4856 or email . About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world- renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Cerebellum Corporation, monterey media and CTV Television, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates several, complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, Inc., an emerging provider of on-demand sports entertainment, health and business digitized content; Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions; and Parasol Video, an online digital video library enterprise for worldwide educational markets. Contact Information: For Investor Relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: and visit: http://www.nfnonline.com/gml/. At the Company, contact Lorraine Villa, Executive Assistant to the CEO, , 800-263-1717 ext.2450. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors, which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. Contact: Gary Geraci Investor Relations, National Financial Network 781-444-6100 ext. 629 Lorraine Villa, Executive Assistant to the CEO, Magic Lantern 800-263-1717 ext.2450 DATASOURCE: Magic Lantern Group CONTACT: Gary Geraci, Investor Relations for National Financial Network, +1-781-444-6100 ext. 629, ; or Lorraine Villa, Executive Assistant to the CEO of Magic Lantern, +1-800-263-1717 ext. 2450, Web site: http://www.magiclantern.ca/

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