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Company Continues to Expand its Sales Force - Retail Division HOUSTON, Aug. 16 /PRNewswire-FirstCall/ -- LaPolla Industries, Inc. ("LaPolla" or the "Company") (AMEX:LPA), has announced that Ronald Hansen will assume the newly-created role of Director of Retail Sales. Hansen will be responsible for assessing the Company's current customer base and product lines to gain market share through new product introductions and better sales representation, developing and implementing "Go to Market" strategies for national retail sales, and developing promotional programs to optimize sales efforts in the roofing, paint, and home improvement retail industries for the Company's complete retail product lines including paints, coatings, sealants and adhesives. Hansen, who will be based in Jacksonville, Florida, brings more than 15 years of international sales, business development, training, and management experience to this new national role. Prior to joining LaPolla, he worked for Behr Process Corporation, a leading manufacturer of premium architectural coating, interior and exterior paint, stain and varnish products. Behr Process Corporation is a Masco Company, which is recognized today as one of the world's largest manufacturers of brand-name consumer products for the home improvement and new construction markets. Hansen served in three consecutive roles over a 15 year period while at Behr: Sales Merchandising and Training Representative, Senior Sales Representative, and his last position as International Trainer. "We are extremely pleased to have Ron join LaPolla. His established track record of developing hard-driving, disciplined direct retail sales campaigns and training programs, combined with his solid retail industry relationships, will be an important addition to our retail sales efforts," said Doug Kramer, LaPolla's President and Chief Executive Officer. "Ron has the exact experience LaPolla needs to continue to grow and improve our retail sales division. We will expand our retail footprint and gain the maximum market share through the growth of our product lines to paint wholesalers, hardware chains and home improvement retailers." About LaPolla Industries, Inc. LaPolla Industries, Inc. is a leading national manufacturer and distributor focused on several basic segments: Coatings, Foam, Paints, Sealants, Adhesives, Equipment, and All Other. Within these business segments, LaPolla has invested resources in a variety of products targeting commercial and industrial and residential applications in the roofing, construction, paint, and home improvement retail industries. For more information on LaPolla, please visit http://www.lapollaindustries.com/. Forward-Looking Statements Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward- looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company's opinions about trends and factors which may impact future operating results. You can identify these and other forward-looking statements by the use of words such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "intends," "potential," "continue," or the negative of such terms, or other comparable terminology. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward- looking statements should be considered in context with the various disclosures made by the Company about its businesses. For further information regarding risks, uncertainties, and other factors associated with LaPolla's business, please refer to the "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" sections of LaPolla's SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q. Copies of LaPolla's press releases and additional information about LaPolla is available on the World Wide Web at http://www.lapollaindustries.com/. For more information, financial analysts, investors and press only: Suzanne M. McLeod Director of Investor Relations (281) 219-4700 (t) (281) 219-4701 (f) Company Contacts: Douglas J. Kramer, CEO John A. Campbell, CFO Michael T. Adams, CGO (281) 219-4700 (t) (281) 219-4701 (f) Website: http://www.lapollaindustries.com/ DATASOURCE: LaPolla Industries, Inc. CONTACT: Suzanne M. McLeod, Director of Investor Relations, +1-281-219-4700 (t), +1-281-219-4701 (f), , or Douglas J. Kramer, CEO, or John A. Campbell, CFO, or Michael T. Adams, CGO, +1-281-219-4700 (t), +1-281-219-4701 (f), all of LaPolla Industries, Inc. Web site: http://www.lapollaindustries.com/

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