CENTENNIAL, Colo., Dec. 3, 2013 /PRNewswire/ -- Cochlear
Limited (ASX: COH), the global leader in implantable hearing
solutions, announced that the US Food and Drug Administration (FDA)
cleared the Cochlear™ Baha® 4 Attract System for use in
the United States. Cochlear is the
only company to now offer patients a choice of either a magnetic or
a direct bone conduction hearing solution.
(Photo: http://photos.prnewswire.com/prnh/20131203/LA26309)
(Logo: http://photos.prnewswire.com/prnh/20130531/LA23942)
"The Baha 4 Attract System sets new standards in simplicity,
comfort and hearing performance for magnetic bone conduction
implant systems," said Chris Smith,
President of Cochlear Americas. "We are pleased to be bringing this
new hearing option to patients who want to enjoy the benefits of
the Baha System without a skin penetrating abutment. Cochlear is
dedicated to being a leader in bone conduction and this important
milestone further emphasizes our commitment to continuing our
legacy in innovation."
The new Baha 4 Attract System uses magnets to connect the sound
processor to the titanium implant. The sound processor simply
attaches to the external magnet which transmits the sound to the
internal magnet hidden under the skin. The single-point of
transmission through the osseointegrated implant and Cochlear's
advanced sound processor technology enables efficient conduction of
sound.
The first Baha 4 Attract System surgeries in the United States began on November 26. To date, approximately 100 people
have been implanted worldwide. Clinical experience reports that
surgery is straightforward using the proven principles of Baha
surgery.
The FDA clearance of the Baha 4 Attract System follows shortly
behind the commercial launch of the new Baha 4 Sound Processor,
which features the powerful Ardium™ platform – three times faster,
with eight times more memory than the previous generation. The
added power within the Baha 4 Sound Processor drives sophisticated
sound technologies, true 2.4 GHz digital wireless connectivity and
remote controls, perfect for anyone who is "on the go."
About Cochlear
Cochlear is the global leader in
implantable hearing solutions. It has a dedicated global team of
more than 2,700 people who deliver the gift of sound to those with
hearing loss in over 100 countries. Its vision is to connect
people, young and old, to a world of sound by offering life
enhancing hearing solutions.
The Cochlear promise of "Hear now. And always" embodies the
company's commitment to providing its recipients with their best
possible hearing performance today and for the rest of their lives.
For over 30 years, Cochlear has helped hundreds of thousands of
people either hear for the first time or reconnect them to their
families, friends, workplaces and communities.
For more information, visit Cochlear.com.
SOURCE Cochlear Limited