Fairmont Hotels & Resorts Extends Brand With New Private Residence Club Product
February 01 2005 - 2:57PM
PR Newswire (US)
Fairmont Hotels & Resorts Extends Brand With New Private
Residence Club Product Company Introduces Fairmont Heritage Place
in Acapulco and Barbados; Assumes Management of Telluride's Franz
Klammer Lodge TORONTO, Feb. 1 /PRNewswire-FirstCall/ -- Expanding
its growth strategy to a key trend in the luxury vacation industry,
Fairmont Hotels & Resorts Inc. ("Fairmont" or the
"Company")(TSX/NYSE: FHR) introduces Fairmont Heritage Place, the
Company's private residence club product. In September 2004, the
first Fairmont Heritage Place opened on Acapulco's coveted Diamante
beach, and sales are continuing at a strong pace. Another milestone
was achieved recently with the signing of a management contract for
Telluride's Franz Klammer Lodge. Planning and sales efforts are
also underway for Fairmont Heritage Place Barbados, a 26-residence
oceanfront complex adjacent to the exclusive Fairmont Royal
Pavilion. "The exceptional locations and genuine service of
Fairmont Hotels & Resorts have come home," said Tom Storey,
Executive Vice President Development. "Fairmont Heritage Place
extends our luxury hotel brand from our guests to owners who want
the comfort, prestige and enjoyment of a luxurious vacation home
without the added responsibilities. It's already an excellent
complement to our diverse collection, adding both warm weather
options and a premier U.S. ski destination." "With over a century
of providing luxury travel experiences in many of the world's
best-recognized destinations, Fairmont is uniquely positioned to
provide owners with truly exclusive properties," said Greg Doman,
Vice President for Fairmont Heritage Place. Fairmont Heritage
Place's philosophy is built around selective development adjacent
to existing Fairmont hotels as well as involvement in existing
projects that capitalize on its luxury property management
expertise. FRANZ KLAMMER LODGE, TELLURIDE CO Founded in 1996 and
named for the legendary Austrian ski champion, Franz Klammer Lodge
was the first project to successfully offer luxury fractional
ownership. This 63-residence, ski-in, ski-out property is located
in Telluride's exclusive Mountain Village. Having established the
benchmark for private residence clubs, Franz Klammer Lodge is
recognized for its first class residences and amenities, unique
alpine setting and reputation as an all- season destination. Under
the terms of the management agreement no real estate or equity
purchases are anticipated. A select supply of rentals will be
offered through Fairmont reservation channels. FAIRMONT HERITAGE
PLACE, ACAPULCO Fairmont Heritage Place Acapulco, which opened the
first 10 of 50 planned exquisite residences last September, has
already proved popular among hassle- weary homeowners. Sales of the
lavish two-storey dwellings with private plunge pools and access to
Fairmont resort amenities like the neighboring Willow Stream spa
have outstripped initial sales projections. The development has now
sold out its first two phases, representing approximately $28
million in revenue. Fairmont Heritage Place owners engage in a real
estate transaction, which can be sold, transferred or willed like
any other asset. "Our owners in Mexico and Telluride are already
developing their own family traditions and legacy," notes Doman.
Flexible use dates, management expertise and access to a wide array
of Fairmont resort activities, including top-notch golf enhance the
appeal of this offering. Although they purchase their residence in
one location, owners have the added benefit of trading for time at
other Fairmont Heritage Place locations and stays at any of
Fairmont's luxury hotel properties worldwide, including The
Fairmont San Francisco, The Fairmont Banff Springs and The Savoy, A
Fairmont Hotel. About Fairmont Heritage Place Fairmont Heritage
Place is an exclusive private residence club collection offering
vacation home memberships in some of the world's most sought after
locations. Fairmont Heritage Place Acapulco opened the first 10 of
50 total residences next to The Fairmont Acapulco Princess resort
in September 2004, with phase two of the project slated for
completion in spring of 2005. Fairmont Heritage Place also manages
Franz Klammer Lodge in Telluride and pre- sales for Fairmont
Heritage Place Barbados are now underway. Additional future
development is being planned for select Fairmont resort locations
as well as potential joint ventures with third party developers.
For additional information go to
http://www.fairmont.com/heritageplace About Fairmont Hotels &
Resorts Inc. FHR is one of North America's leading owner/operators
of luxury hotels and resorts. FHR's managed portfolio consists of
83 luxury and first-class properties with more than 33,000
guestrooms in the United States, Canada, Mexico, Bermuda, Barbados,
United Kingdom, Monaco and the United Arab Emirates. FHR owns
Fairmont Hotels Inc., North America's largest luxury hotel
management company, as measured by rooms under management, with 46
distinctive city center and resort hotels such as The Fairmont San
Francisco, The Fairmont Banff Springs and The Fairmont Scottsdale
Princess. FHR also owns Delta Hotels, Canada's largest first-class
hotel management company, which manages and franchises 37 city
center and resort properties in Canada. In addition to hotel
management, FHR holds real estate interests in 23 properties and an
approximate 24% investment interest in Legacy Hotels Real Estate
Investment Trust, which owns 24 properties. FHR owns FHP Management
Company LLC, a private residence club management company that
operates Fairmont Heritage Place. DATASOURCE: Fairmont Hotels &
Resorts Inc. CONTACT: Media, Laura Fairweather, Executive Director
Public Relations, Fairmont Hotels & Resorts, (416) 874-2404, ,
http://www.fairmont.com/; Investors, Denise Achonu, Executive
Director Investor Relations, Fairmont Hotels & Resorts, (416)
874-2485, , http://www.fairmont.com/investor
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