New York, NY, June 26th, 2024,
Chainwire
New Web3 Community Platform Aims to
Improve Product Feedback and User Engagement
Today, LCA announces the launch of
Propeller, the first decentralized application (dApp)
built on the open-source communications protocol, River. Propeller is set to transform the way product
teams engage with their users, gather meaningful product feedback,
and build community.
LCA, renowned for collaborating with top brands like Nike,
Reddit, Dropbox, Opensea, and Moonpay, has been consistently
developing innovative, community-centric products. Propeller
represents an opportunity for legacy social platforms to step into
the next phase of community collaboration, emphasizing
purpose-built online spaces designed to meet the unique needs of
specific communities.
"LCA was founded with the mission of connecting the
disconnected through products that bring people together,” said
Greg Isenberg, CEO of Late Checkout.
Propeller is all about helping early-stage product teams connect
directly with users who love (and hate) them. We're thrilled to see
Propeller launch on the River Protocol, focusing on privacy,
security, and giving users real ownership in the community. It's a
new era for feedback."
Propeller challenges the status quo of one-way user feedback
systems by facilitating dynamic conversations between users and
product teams. On Propeller, users can interact directly with team
members, share ideas, and engage with other power users, all while
being rewarded for their valuable input. This community-driven
approach ensures that feedback is not only collected but acted
upon, fostering a sense of belonging and investment among
users.
Brian Meek, co-founder and CTO of HNT Labs, the web3
venture studio behind the River Protocol, highlighted the
significance of this launch: “The River Protocol was designed to
empower communities with enhanced privacy, security, reputation,
and ownership. Propeller is a perfect example of how these
principles can be applied to create a more engaged and valued user
base. We are thrilled to support Propeller as the first dApp on our
protocol and look forward to seeing its impact on community
engagement and product development.”
With River’s token-gated memberships and on-chain verification,
Propeller ensures that product feedback comes from verified
community members. Each membership exists as a non-fungible token
(NFT), providing proof of early adoption and enabling users to gain
reputational value. This integration allows for exciting future
opportunities, such as gifting and airdropping rewards based on
reputation, granting access to exclusive communities, and offering
new feature previews to top contributors.
Propeller is a community platform aimed at enhancing user
engagement and collaboration between users and product teams. By
leveraging the capabilities of the River Protocol, Propeller is
creating a new standard between companies and their most dedicated
users, ensuring that every voice is heard and every contribution is
recognized.
For more information about Propeller and to see product
examples, users can visit propeller.chat.
To get started with River, users can visit river.build.
About LCA
LCA is a product innovation agency under the Late Checkout
holding company umbrella. Founded in 2020 by Greg Isenberg and Theo
Tabah, LCA is the industry leader in developing 'Community-Based
Products'. Over the last 4 years they have partnered with some of
the world's most notable brands to define their futures and build
products their communities love.
About HNT Labs
Here Not There Labs (HNT) is a web3 venture studio
dedicated to digital communication innovation, helping online
communities engage more efficiently and effectively. HNT Labs has
built the on-chain communication platform, Towns, which is built on the open-source protocol,
River. HNT is crafting novel communication models that
empower online communities with programmable, self-governed spaces,
fostering authentic and meaningful interactions. With a commitment
to shaping the future of digital connectivity, HNT is supported by
significant investment, including a $25.5 million Series A funding
from notable firms like a16z crypto, Benchmark, and Framework.
Contact
PR Manager
Ryleigh
Ebron
Serotonin
ryleigh@serotonin.co