Adoption of Crypto & Blockchain Goes Way Beyond Financial Markets
December 12 2021 - 10:38AM
NEWSBTC
Analysts believe that a ‘wave of decentralization’ is approaching,
thanks to exponential growth in blockchain adoption across the
globe. Multiple sectors, particularly the financial ones, are
converging to adapt the underlying technology behind
cryptocurrency, aka ‘blockchain.’ Interestingly, the federal
authorities are certain about blockchain adoption, but they are
wary of crypto as an investment class. While digital assets have
become a global phenomenon, they have received brutal scrutiny from
global watchdogs. Regions such as China and the United States,
including several others, take a tough stance on crypto. They do
not consider crypto as any financial instrument or investment
opportunity but deem it illegal and fraudulent. However,
Commonwealth Bank (CBA.AX), one of Australia’s leading Main Street
banks, has offered a very different outlook on the ongoing
situation. A CBA research found that the craze for digital assets
is reaching new heights. The majority of its customers prefer to
access crypto as an investment class and are already involved in
crypto trading via various exchanges. Upon assessing this, the bank
decided to introduce cryptocurrency trading and services on its
platform. The bank believes that crypto is a good investment
opportunity and is more concerned about the risks of missing out on
crypto rather than those associated with its adoption. In a
statement with Bloomberg TV, Commonwealth bank CEO Matt Comyn
noted, “We see risks in participating, but we see greater risks in
not participating. It’s important to admit that we don’t have a
view of the asset price itself. We see it as a very volatile and
speculative asset, but we also don’t think that the sector and the
technology are going away anytime soon.” To be noted, CBA is one of
Australia’s four largest banks. While the bank’s move could spark a
tremendous bullishness in cryptocurrency affinity among 25.7
million Australians, it will also create many income opportunities
for them. Despite continued regulatory clampdowns, cryptocurrency
has become a global phenomenon The world is undergoing a
significant shift towards the next stage of Internet evolution –
‘the Web 3.0.’ Web 3.0 strives for decentralization, openness,
and transparency. Therefore, blockchain-based products –
decentralized finance (DeFi), decentralized applications (DApps),
non-fungible tokens (NFTs), including others will grow rapidly and
undergo mass adoption. It is worth stating that Defi is already a
$155 billion industry, and games like Axie Infinity are ruling the
metaverse. From the financial sector to Hollywood, the global
bias shift is so significant that nearly every industry is getting
on the path of decentralization. Here are some top projects that
have driven blockchain adoption in different industries. Given the
global bias shift travel industry adopts cryptocurrency Not long
back, booking travel tickets was a dull experience. It involved
numerous middlemen, and the payment currency was only fiat.
However, Travala.com is striving to enhance a customers’ experience
by disrupting the traditional travel market. To be noted, Travala
has emerged as a leading blockchain-based travel platform that
enables users to make payments in over 50 virtual currencies,
including its native token $AVA. As per the U.S. Travel
Association, the domestic travel industry lost over $492 billion in
revenue compared to 2019, “an unprecedented 42% decline.” While the
industry suffered a significant loss, Travala reported an
“explosive growth” during Q3 2021, with over $1 million gains every
week. CEO Juan Otero attributed this growth to cryptocurrencies and
noted, “With more people holding cryptocurrencies and more
businesses accepting them for real-world things, travel is
naturally a desirable experience to use crypto.” Besides this,
Travala offers 3,000,000+ travel products, including
accommodations, flights, and activities in 90,124 destinations in
230 countries around the world. While $AVA – the platform’s native
token is a good long-term investment, it offers an unmatched
loyalty program with real value token rewards that can be saved or
spent for all types of travel. Crypto.com rewards visa debit cards
holders With over 10 million users and 3,000 employees, Crypto.com
is another leading player in the cryptosphere. The Singapore-based
cryptocurrency exchange gained critical acclaim from enthusiasts
after it signed a 20-year contract deal worth $700 million with the
Anschutz Entertainment Group (AEG) to buy the naming rights to the
Staples Center in Los Angeles. On November 16, when the deal was
announced, $CRO, the platform’s native token, rallied 24% within 24
hours. Worth noting is that the coin has been up 2500% since its
launch in November 2018 and is trading at $0.738 at the time of
writing. “We are community-building the future of the internet:
Web3.” Per Crypto.com’s website. The platform seeks to take
cryptocurrency adoption to new heights. In keeping with the motive
and Web3 wave, the exchange allows users to trade digital assets,
store them in an online account and access them with a Visa Rewards
debit card. The platform also has an NFT wing and several other
products in the works. Rewards Visa Card allows cardholders to earn
cashback in the form of CRO tokens. CRO rewards can be exchanged on
Crypto.com’s platform with other crypto or fiat currency. These
visa debit cards are a series of cards. Each level of card is
dependent on how much you stake – the higher the stake, the more
the profit. Interestingly, the highest card, Obsidian, claims to
give back 8% CRO on most purchases. Brave Browser, the eldest kid
of Web3.0 Another project that is disrupting Web 2.0 and providing
additional income opportunities is the Brave browser. The browser
embodies Web 3.0 as it is a decentralized, interoperable,
optimized, secure, seamless, and innovation-fueled version of the
Internet. Gone are the days when multiple ads popped up on every
website a user visited, making their online experience a miserable
one. With Brave, a user can choose the ads they want to see and get
paid for their attention with the Basic Attention Token, $BAT.
Interestingly, this speedy privacy-focused browser rewards users
for browsing. According to the browser team, participating users
can earn up to 100 $BAT tokens per year. At the current price of
around $1.46 per BAT, users can earn up to $146 a year. Being one
of a kind, the Brave browser gained severe traction after its
inception. It has more than 40 million active monthly users and
more than a million content creators. Recently, Brave browser
announced its partnership with Solana. The merger aims to bring
wallet features for the Solana blockchain into Brave’s Web3 desktop
and mobile browsers in the first half of 2022. The food
traceability market may strike the $9.75 Billion mark till 2028 As
food safety problems become serious for many countries, the demand
for food traceability systems reaches new heights. According to a
recent Emergen report, the global food traceability market has
already achieved a capitalization of $4.54 billion in 2020 but is
expected to reach $9.75 billion by 2028. Launched in 2016, TE-FOOD,
the blockchain-based farm-to-table food traceability ecosystem, has
proven to be a great solution against problems like counterfeiting.
Being an end-to-end solution, TE-FOOD provides multiple components
for the entire supply chain. While the system keeps a track of
items and records their data, it stores it on the blockchain for
further processing and delivering it to the consumers. TE-Food’s
Blockchain (FoodChain) is a public permissioned blockchain, which
facilitates both supply chain participants and consumers to
maintain masternodes for decentralized traceability information.
Besides this, the company currently serves approximately 6,000
business customers and conducts 400,000 business operations per
day. The team also claims that food products tracked with TE-Food
are available to more than 150 million consumers worldwide. Bistroo
leads the decentralized food takeaway industry According to
Bistroo’s whitepaper, it aims to be a “facilitator, never a
dictator” between restaurants and their customers. Simply put,
Bistro has emerged as one of the best-decentralized solutions that
are revamping the game for the online food ordering and takeaway
industry. It is an end-to-end marketplace where users can order
food from restaurants, cafes, and other similar merchants at a low
cost with cryptocurrency as a payment mode other than fiat. Unlike
other ‘supply food chains,’ Bistroo is a food takeaway startup that
not only encourages the use of cryptocurrency but also pulls
non-crypto users into the crypto market. To be noted, Bistroo
employs its blockchain token, $BIST, to facilitate payments, gain
liquidity, create loan structures for businesses, offer $BIST as a
reward, and much more. At the time of writing, $BIST is trading at
$0.157. Like the Brave browser reward mechanism, the BIST token
will be used as a reward for many different community
actions, including – customers sharing data (enabling
optimization and smart advertising). Providing ratings and reviews
(blockchain transparency ensures these are not sponsored).
Affiliate and ambassador perks (bringing other customers or
restaurants to the platform). According to analysts, a significant
problem with other takeaway platforms is that they charge high fees
for restaurants and seek overbearing controls. However, Bistroo
allows restaurants to quickly onboard the system, offer the menu
items and prices they desire. It currently offers much lower
transaction fees than competitors (5% vs.>13%) and promises to
keep fees low for restaurants in this razor-margin industry. Given
the unique features of the platform and its motto of encouraging
cryptocurrency adoption, the platform has seen incredible growth in
the Netherlands, their home market. Moreover, on witnessing the
growing demand for blockchain in the food industry, Bistroo also
plans expansion into Belgium, France, Hungary, Croatia, and
eventually the global market. The cryptocurrency market has
registered incredible growth over the years. According to
blockchain data analytics firm, Chainalysis, global cryptocurrency
adoption has increased by over 2300% since the third quarter of
2019 and by over 881% during the last year. The above-mentioned
leaders are driving the growth of the crypto market significantly.
In particular, the food sector that did not use blockchain for a
long time is revolutionizing and attracting new users with the help
of Bistroo. Canva.com
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