Wild Week on Wall Street, What’s Next?
February 01 2021 - 7:30AM
InvestorWire
NetworkNewsWire
Editorial Coverage: What a wild ride on Wall Street. Individual
investors, loosely connected on a social media platform, challenged
institutional investors and brought them to their knees using a
classic Wall Street tactic to put the squeeze on Wall Street
itself.
Featured in a
Wall Street Journal article, Keith Gill, an individual trader
known as DeepF—ingValue on the Reddit forum WallStreetBets, sparked
a Wall Street counterculture and helped turn the investing world
upside down. By now, almost everyone has heard of GameStop
Corp. (NYSE: GME) and its meteoric rise from obscurity to
over 1,700% at its peak. Individual investors on WallStreetbets
successfully targeted and chatted up several stocks with extremely
high short interest, which triggered short squeezes in many of the
targets, forcing short interests to cover. The strategy worked like
magic, with buying volume so heavy that hedge funds lost billions
and broker dealers like Robinhood temporarily restricting buying in
certain stocks to preserve financial solvency. This
never-before-seen David vs. Goliath moment in the markets has been
punctuated by shrieks of jubilation from thousands of small
investors for having “stuck it” to the establishment while cashing
in along the way. It wasn’t just GameStop that was targeted.
AMC Entertainment Holdings Inc. (NYSE: AMC), the
movie theater chain, has surged nearly 840% this year, and
BlackBerry Ltd. (NYSE: BB) is up nearly 280%.
Wielding the power of technology and decentralization, individual
investors have disrupted the long-established Wall Street power
dynamic, which begs the question: what’s next?
Maybe the answer in on Mr. Gill’s notepad…
Click here to view
the image.
The notepad of DeepF—ingValue (aka Mr. Gill) is pictured in the
WSJ article
and lists several stock tickers. At the top of the list of stock
tickers is ‘TAAT’, the symbol for TAAT LIFESTYLE &
WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT:
2TP2). This is really intriguing and might even be an
indication of where the masses are headed next.
TAAT LIFESTYLE & WELLNESS is an interesting yet little known
company guided by savvy and experienced management launching a
truly unique product. The company has developed TAAT, a
tobacco-free and nicotine-free alternative to traditional
cigarettes, and intends to make its mark in the $814 billion global
tobacco industry. TAAT’s base material is Beyond Tobacco, a
proprietary blend which undergoes a patent-pending refinement
technique causing its scent and taste to resemble tobacco while
emulating the sensory experiences of smoking. Under executive
leadership with pedigrees from Big Tobacco, TAAT just launched in
the United States in December and is already getting rave reviews.
In just its second month of availability at retail in Ohio,
TAAT is carried
in over 100 tobacco retail stores across the state, and about
60% of retailers who have carried TAAT for three or more
weeks have reordered at least once, with several reorders asking
for a greater quantity than the first. That’s indicative of a
product that could easily catch fire with consumers.
With several hundred million legal-aged smokers worldwide,
there’s a tremendous opportunity for a nicotine-free and
tobacco-free product such as TAAT to gain market share. TAAT’s
proprietary Beyond Tobacco, is a non-tobacco product and has a
significant tobacco tax-free price advantage in many states. TAAT’s
objective is to build Beyond Tobacco into an iconic and
recognizable American consumer brand by persuading current tobacco
smokers of legal age to abandon tobacco cigarettes in favor of
TAAT.
The company realizes (and maybe Mr. Gill does, too) that if just
one pack of Beyond Tobacco a day was sold at 20% of all U.S.
tobacco points of sale, it would equate to approximately 2.7
million cartons a year, and TAAT would capture 0.25% of an $800+
billion market. Maybe that’s why TAAT was first on the list of
DeepF—ingValue.
For more information, visit the company’s website at www.taatglobal.com.
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