Unilever to Sell Elida Beauty Business
December 18 2023 - 1:57AM
Dow Jones News
By Ian Walker
Unilever is selling the Elida Beauty business to Yellow Wood
Partners for an undisclosed sum, as part of the company's plan to
optimize its personal care portfolio and grow its power brands.
The Anglo-Dutch consumer goods company--which houses Ben &
Jerry's ice cream and Dove soap among its brands--said Monday that
the sale followed a binding offer from Yellow Wood to buy the
business.
Elida Beauty comprises more than 20 beauty and personal care
brands including Q-Tips, Caress, Timotei and Tigi. The business
generated turnover of around 800 million euros ($1.01 billion) in
2022.
The sale is expected to complete by the middle of next year,
subject to the usual conditions, Unilever said.
Write to Ian Walker at ian.walker@wsj.com
(END) Dow Jones Newswires
December 18, 2023 02:42 ET (07:42 GMT)
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