Bilibili Publishes 2022 Environmental, Social and Governance Report
April 27 2023 - 5:00AM
Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX:
9626), an iconic brand and a leading video community for young
generations in China, today announced that it has published its
2022 Environmental, Social and Governance ("ESG") Report. The ESG
Report can be accessed on the Company’s investor relations website
at http://ir.bilibili.com. The initiatives described in the report
speak to our long-standing commitment to sustainable development,
covering the impact to our users, content creators, employees,
partners and other stakeholders.
“Bilibili strives to enrich the everyday lives
of China’s young generations in all of their life stages,
facilitating their personal growth and connections through
high-quality content,” said Mr. Rui Chen, chairman and chief
executive officer of Bilibili. “Collaborating with our users,
content creators, partners and all stakeholders, we are dedicated
to creating value by integrating ESG initiatives into our
practices. We will continue to extend these values across our
corporation by actively shouldering social responsibilities and
empowering our community to work toward a sustainable future for
all.”
As part of that commitment, the Company’s 2022
ESG report details our efforts in content quality, community
management, content creator and supplier empowerment, human capital
development, corporate governance, social charitable activities,
positivity advocacy, environmental protection, cybersecurity and
privacy protection, minor protection, among other initiatives. Our
aim is to provide our investors and other stakeholders with a
transparent view of our operations and procedures alongside the
positive contributions that Bilibili seeks to make to the
society.
Highlights of our 2022 ESG
achievements:
1. Quality Content and Harmonious Community
We are committed to building a diverse content
ecosystem and friendly community for young generations. We take
active initiatives to take care of their mental health and continue
to improve our minors’ protections. In 2022, we:
-
Generated over 3.4 billion average daily video views, with 95% from
the high-quality content created by our content creators.
-
Promoted users’ engagement within our community, resulting in 13.6
billion monthly interactions in the fourth quarter of 2022.
-
Provided rich pan-knowledge content, attracting 190 million users
to study on Bilibili.
-
Published our 2022 Community Governance Annual Report to fully
disclose our community management practices.
-
Supported 280,000 users with negative emotions via our Charging
Station program.
-
Launched our Family Platform and offered enriched science and
aesthetic content for teenagers.
2. Empowering Content Creators and Suppliers
Bilibili is committed to supporting our content
creators by showcasing their creativity and unlocking their
commercial value on our platform. We are also dedicated to
supporting Chinese anime industry development and bringing them
worldwide. To further those objectives, we:
-
Increased the number of content creators who received monetary
rewards from Bilibili by 64% year-over-year in the fourth quarter
of 2022.
-
Had over 3,500 employees offering professional support to content
creators in 2022.
-
Offered support to underprivileged content creators, calling for
our community to help people with disabilities.
-
Upgraded our anime producers support program, and distributed a
total of 24 Chinese anime worldwide as of October 29, 2022.
3. Human Capital and Corporate Governance
We highly value our employees’ contribution to
our Company, as well as responsible governance practices. We are
dedicated to conducting compliance operations, implementing
intellectual property protection, and continuing to improve our
cybersecurity protection. Toward those goals, in 2022, we:
-
Optimized our training system, covering 94% of our employees.
-
Provided support for employees to grow as individuals; over 3,600
employees joined self-initiated interest clubs.
-
Established a sound business ethics system that covers all
employees.
- Established
comprehensive measures to protect intellectual property
rights.
- Obtained ISO
information security certifications for over 80% of our business to
protect cybersecurity.
4. Social Endeavors
We take in-depth looks at ways to integrate
social needs with our business operations and actively participate
in various public welfare pursuits. In 2022, the Company:
-
Launched the Bilibili Charity Platform, attracting over 30
reputable public welfare organizations joined.
-
Supported the building of Yili Primary School, accumulated
supporting 5 rural schools and benefiting 6,343 students.
- Supported rural
schools’ innovation projects via Bilibili Happy Scholarship.
- Provided culturally
uplifting content on Bilibili that was watched by 160 million
traditional Chinese culture enthusiasts.
5. Environmental Protection
We are very mindful of climate-related issues
and their potential impact on the global environment. Against that
backdrop, we value environmental protection across our business
activities, as well as leverage our content library to promote
climate awareness among our users. In 2022, we:
-
Continued to pursue the Bilibili Environmental Management Goals
which we initiated in 2021.
-
Implemented green operation initiatives, successfully reducing our
total greenhouse gas (GHG) emissions.
-
Launched 10 environmental protection-related projects on the
Bilibili Charity Platform.
-
Supported 9.5 billion video views of environmental
protection-related content.
Our 2022 ESG report is provided in both Chinese
and English. For the purpose of environmental protection, we
strongly recommend the electronic version, which is on the
Company’s investor relations website at http://ir.bilibili.com as
well as the HKEX’s website at http://www.hkexnews.hk.
About Bilibili Inc.
Bilibili is an iconic brand and a leading video
community with a mission to enrich the everyday lives of young
generations in China. Bilibili offers a wide array of video-based
content with All the Videos You Like as its value proposition.
Bilibili builds its community around aspiring users, high-quality
content, talented content creators and the strong emotional bonds
among them. Bilibili pioneered the “bullet chatting” feature, a
live comment function that has transformed our users’ viewing
experience by displaying the thoughts and feelings of audience
members viewing the same video. The Company has now become the
welcoming home of diverse interests among young generations in
China and the frontier for promoting Chinese culture across the
world.
For more information, please
visit: http://ir.bilibili.com.
For investor and media inquiries, please
contact:
In China:
Bilibili Inc.Juliet YangTel: +86-21-2509-9255 Ext.
8523E-mail: ir@bilibili.com
Piacente Financial CommunicationsHelen WuTel:
+86-10-6508-0677E-mail: bilibili@tpg-ir.com
In the United States:
Piacente Financial CommunicationsBrandi
PiacenteTel: +1-212-481-2050E-mail: bilibili@tpg-ir.com
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