Barfresh Announces Major Northeast School District Wins as It Continues National Educational Expansion
January 23 2025 - 7:30AM
Barfresh Food Group Inc. (the “Company” or “Barfresh”) (Nasdaq:
BRFH), a provider of frozen, ready-to-blend and ready-to-drink
beverages, today announced an expansion of its K-12 education
channel across the Northeast United States. The expansion
encompasses multiple new school districts, representing more than
700 schools and serving approximately half a million students
throughout the region. Several of these major districts have
already begun rolling out Barfresh’s Twist & Go™ smoothies into
their breakfast programs and some of these school districts are
planning to implement the products in upcoming menu cycles. Some of
these School districts have also begun testing Barfresh’s new Pop
& Go™ 100% Juice Freeze Pops for their lunch menus. It is
important to note that lunch menu placement is approximately 3 to 5
times higher volume compared to breakfast menu placements, which is
where Twist & Go™ is primarily offered.
Notably, among these new wins is Pennsylvania’s
largest school district, serving approximately 200,000 students
across 300+ schools, which recently commenced rolling out
Barfresh’s Twist & Go™ smoothies on their breakfast menu. In
addition to the Twist & Go™ rollout, this same school district
recently completed administrator and student testing of Barfresh’s
newest Pop & Go™ 100% Juice Freeze Pops, with exceptional
results. All three flavors introduced during the testing phase
ranked first, second, and third among all other new lunch menu item
products tested by the school district, achieving the highest
overall scores.
Riccardo Delle Coste, the Company’s Chief
Executive Officer, stated, “This northeast expansion represents a
significant step in our national growth strategy. The education
channel continues to be a key driver for Barfresh, and these new
wins demonstrate the strong market demand for our better-for-you
product offerings. The initial implementations have been highly
successful, and we're excited to complete the remaining rollouts
across these 700+ schools in the coming months and beginning in the
new 2026 school year. The overwhelming positive response to our new
Pop & Go™ 100% Juice Freeze Pop product during this large-scale
student testing phase is a compelling indicator of its future
potential on the lunch menus as we prepare to introduce this
product into the broader education channel. The high volume lunch
menu placements represent a significant opportunity to step up
volume with the existing accounts that are currently only serving
the Twist & Go™ smoothies. These test results validate both our
innovation strategy and reinforce our position in the education
channel.”
About Barfresh Food Group
Barfresh Food Group Inc. (Nasdaq: BRFH) is a
developer, manufacturer and distributor of ready-to-blend and
ready-to-drink beverages, including smoothies, shakes and frappes,
primarily for the education market, foodservice industry and
restaurant chains, delivered as fully prepared individual portions
or single serving and bulk formats for on-site preparation. The
Company’s single serving, on-site prepared product utilizes a
proprietary, patented system that uses portion-controlled
pre-packaged beverage ingredients, delivering a freshly made frozen
beverage that is quick, cost efficient, better for you and without
waste. For more information, please visit www.barfresh.com.
Forward Looking Statements
Except for historical information herein,
matters set forth in this press release are forward-looking,
including statements about the Company’s commercial progress,
success of its strategic relationship(s), and projections of future
financial performance. These forward-looking statements are
identified by the use of words such as “grow”, “expand”,
“anticipate”, “intend”, “estimate”, “believe”, “expect”, “plan”,
“should”, “hypothetical”, “potential”, “forecast” and “project”,
“continue,” “could,” “may,” “predict,” and “will” and variations of
such words and similar expressions are intended to identify such
forward-looking statements. All statements, other than statements
of historical fact, included in the press release that address
activities, events or developments that the Company believes or
anticipates will or may occur in the future are forward-looking
statements. These statements are based on certain assumptions made
based on experience, expected future developments and other factors
the Company believes are appropriate under the circumstances. Such
statements are subject to a number of assumptions, risks and
uncertainties, many of which are beyond the control of the Company.
Should one or more of these risks or uncertainties materialize, or
should underlying assumptions prove incorrect, actual results may
vary materially from those indicated or anticipated by such
forward-looking statements. Accordingly, you are cautioned not to
place undue reliance on these forward-looking statements, which
speak only as of the date they are made. The contents of this
release should be considered in conjunction with the Company’s
recent filings with the Securities and Exchange Commission,
including its Annual Report on Form 10-K, Quarterly Reports on Form
10-Q and Current Reports on Form 8-K, including any warnings, risk
factors and cautionary statements contained therein. Furthermore,
the Company expressly disclaims any current intention to update
publicly any forward-looking statements after the distribution of
this release, whether as a result of new information, future
events, changes in assumptions or otherwise.
Investor RelationsJohn
MillsICR646-277-1254John.Mills@icrinc.com
Deirdre
ThomsonICR646-277-1283Deirdre.Thomson@icrinc.com
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