Buffalo Wild Wings Kicks Off College Football Bowl Season with Million Dollar Bowl Pick’Em Challenge
December 08 2014 - 1:28PM
Business Wire
In-Restaurant GameBreak Challenges and Bowl
Game Activations in Orlando Highlight Inaugural Year of Buffalo
Wild Wings Citrus Bowl™ Sponsorship
In celebration of the upcoming college football bowl season and
the inaugural Buffalo Wild Wings Citrus Bowl on New Year’s Day,
Buffalo Wild Wings® (NASDAQ: BWLD) today launched the Million
Dollar Bowl Pick’Em Challenge, proudly presented by Dr Pepper®.
From December 8 through December 19, Guests can visit the
GameBreak™ gaming platform in restaurants and on their mobile
devices or desktop to pick the winners of all 39 college football
bowl games. If a Guest picks all games correctly they could win
$1,000,000, and if there is no million-dollar winner, the player
with the most correct picks will win $10,000.
In addition, fans in restaurant or wherever they access the
GameBreak app can play a game called Gametime Pick’Em. Gametime
Pick’Em asks fans to predict the winner of any bowl game yet to be
played, for a chance to win B-Dubs prize packs, which include a
$125 Buffalo Wild Wings gift card and additional Dr Pepper
merchandise.
To get in on the action, Guests simply need to register online
at www.BDubsGameBreak.com or download the free GameBreak app on
their mobile devices (Android, iOS).
On January 1, 2015, during the Buffalo Wild Wings Citrus Bowl
when the Missouri Tigers take on the Minnesota Golden Gophers, fans
can make their local B-Dubs their New Year’s Day headquarters to
“tablegate” and enjoy the game with flavorful wings, cold beverages
and an all-day in-restaurant GameBreak Live competition. Guests
compete to score the most points on GameBreak Live - earning triple
points during the Buffalo Wild Wings Citrus Bowl (1pm – 4pm ET).
The Guest earning the most points that day will win a grand prize
trip for four to the 2016 Buffalo Wild Wings Citrus Bowl, while
those who come in 2nd through 75th will receive a $50 Buffalo Wild
Wings gift card.
“Through our GameBreak platform, we’re enhancing fans’
experiences throughout the college football bowl season, inside and
outside our restaurants, while rewarding fans with amazing prizes,”
said Ben Nelsen, vice president of guest experience and innovation
at Buffalo Wild Wings. “We love the friendly rivalry and
camaraderie that comes with a great college football matchup. We’re
excited to extend our unique take on the ultimate football
experience to even more fans across the country leading up to and
during the Buffalo Wild Wings Citrus Bowl.”
Buffalo Wild Wings Citrus Bowl Activities
The 2015 Buffalo Wild Wings Citrus Bowl airs live on ABC on New
Year’s Day at 1pm ET in the new Orlando Citrus Bowl Stadium.
Pregame celebrations begin at 10 a.m. on Dec. 30 with the Florida
Citrus Parade in downtown Orlando, complete with a Buffalo Wild
Wings parade unit led by local Boys & Girls Clubs youth and
Buffalo Wild Wings’ mascot, Blazin’ Bill.
Game-day festivities on Jan. 1 begin with a FanFest outside the
Citrus Bowl stadium from 9 a.m. until 1:00 p.m. that will also
feature a Buffalo Wild Wings Blazin’ Challenge®, pitting fans from
the University of Missouri and the University of Minnesota. Blazin’
Challenge participants will need to consume 12 wings, each covered
in Buffalo Wild Wings’ scorching hot Blazin’® sauce, with no
celery, bleu cheese or drinks to squelch the heat, in 6 minutes or
less.
Throughout the Citrus Bowl stadium, Buffalo Wild Wings will have
significant brand presence. In addition, 100 kids from area Orlando
Boys and Girls Clubs will receive tickets to the game to be a part
of the action. Between the first and second quarter, Buffalo Wild
Wings will present its 2014 contribution to their charitable
partner, the Boys and Girls Club of America, totaling more than
$1.9 million. An additional donation of $10,000 will be presented
to the Boys and Girls Club of Central Florida.
Finally, Buffalo Wild Wings’ President and CEO, Sally Smith,
will present the winning team with the newly designed Buffalo Wild
Wings Citrus Bowl trophy.
To learn more about the Buffalo Wild Wings Citrus Bowl, please
visit www.BuffaloWildWingsCitrusBowl.com or follow the Buffalo Wild
Wings Citrus Bowl on Twitter @BWWCitrusBowl.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo
Wild Wings® restaurants featuring a variety of boldly-flavored,
made-to-order menu items including its namesake Buffalo, New
York-style chicken wings. The Buffalo Wild Wings menu specializes
in 21 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive
multi-media system for watching their favorite sporting events.
Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and
"Best Sports Bar" awards from across the country. There are
currently more than 1,055 Buffalo Wild Wings locations in the
United States, Canada and Mexico.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, like Buffalo Wild Wings on Facebook,
follow @BWWings on Twitter and visit www.BuffaloWildWings.com.
Buffalo Wild Wings, Inc.Heather Leiferman,
952-278-9553hleiferman@buffalowildwings.com
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