MILFORD, Conn., Aug. 7, 2019 /PRNewswire/ -- Subway® fans
know they can customize their favorite sub to fit any lifestyle and
now guests have even more options. Today, Subway unveils a new
culinary innovation partnership with Beyond Meat® to test exclusive
plant-based protein options. Starting this September and for a
limited time only, Subway restaurants will test the Beyond
Meatball™ Marinara sub in 685 participating restaurants in
Canada and the U.S.
![(PRNewsfoto/SUBWAY Restaurants) (PRNewsfoto/SUBWAY Restaurants)](https://mma.prnewswire.com/media/491471/SUBWAY_Restaurants_Logo.jpg)
The strategic collaboration with Beyond Meat reflects Subway's
continued culinary innovation journey to offer guests even more
best-in-class food experiences that they can only find at Subway
restaurants. In the past month, Subway has announced exclusive
partnerships to offer the first-ever Halo Top hand-spun milkshakes
and fresh baked King's Hawaiian® bread only at Subway. The unique
partnership with Beyond Meat brings together dedicated culinary
teams from both brands to explore new plant-based protein
offerings, starting with the Beyond Meatball™ Marinara.
Now guests will have the opportunity to try the new Beyond
Meatball™ Marinara, which takes its inspiration from the
brand's classic sandwich but with a plant-based twist. The sub is
drenched in our irresistible marinara sauce, Provolone cheese,
sprinkled with grated parmesan cheese and perfectly toasted, but
features the first-ever Beyond Meatball™ created just for
Subway. The sub offers the same mouthwatering flavor as Subway's
traditional meatball sub and is packed with protein – 24 grams per
six-inch sub.
Seventy percent of meat-eaters substitute a non-meat protein in
a meal at least once a week, according to researchers, the NPD
Group. Subway fans in North
America can create more than 1 billion plant-forward
sandwich, flatbread, and Signature Wrap combinations. With the
addition of the Beyond Meatball™, Subway guests will now have 2
billion options!
"Subway appeals to so many fans because we truly offer something
for everyone. Our guests want to feel good about what they eat and
they also want to indulge in new flavors. With our new plant-based
Beyond Meatball™ Marinara sub, we are giving them the best of
both worlds. And, we are particularly excited about debuting a
co-developed product that can't be found anywhere else: the Beyond
Meatball™ made just for Subway," says Len Van Popering, Subway's Chief Brand and
Innovation Officer.
"We're excited to partner with Subway and are grateful that
the menu team through to senior management
has entrusted us as their innovation partner to deliver
delicious plant-based proteins to their guests. We look
forward to a long-term partnership with Subway as we together serve
and delight existing and new fans of this iconic chain," says
Ethan Brown, Beyond Meat Founder
& CEO.
For more information and to join the conversation, visit
Subway.com and SubCulture®.
About Subway ® Restaurants
The Subway restaurant chain
continues to evolve the dining experience, offering guests in more
than 100 countries quality ingredients, as well as robust
flavor combinations with nearly 7 million made-to-order sandwiches
created each day. The Subway brand provides an alternative to
traditional fast food offering guests billions of sandwich, salad
and wrap combinations. All Subway restaurants are owned and
operated by almost 21,000 Franchise Owners who employ hundreds of
thousands of people globally. Franchise Owners and the company are
committed to eliminating hunger by supporting hunger relief
programs around the world.
The Subway experience is also delivered online at
Subway.com, through Subway.com/Delivers, and the Subway®
App.
Subway® is a Registered Trademark of Subway IP LLC. © 2019
Subway IP LLC
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is
one of the fastest growing food companies in the United States, offering a portfolio of
revolutionary plant-based meats. Founded in 2009, Beyond Meat has a
mission of using simple, plant-based ingredients applied in fresh
ways to replicate the taste, texture and other sensory attributes
of popular animal-based meat products while offering the
nutritional and environmental benefits of plant-based proteins.
Beyond Meat's brand commitment, "Eat What You Love," represents a
strong belief that by eating its portfolio of plant-based proteins,
consumers can enjoy more, not less, of their favorite meals, and by
doing so, help address concerns related to human health, climate
change, resource conservation and animal welfare. Beyond Meat's
portfolio of fresh and frozen plant-based proteins are sold at more
than 53,000 retail and foodservice outlets worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram and Twitter.
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SOURCE Subway Restaurants