Central Garden & Pet brands AvoDerm Natural Pet Foods and
Nylabone are once again partnering with several Major League
Baseball® teams this season on a campaign to promote pet welfare
and raise awareness about the powerful and important bond between
people and their pets. Central has struck deals with seven teams
including the New York Mets, Los Angeles Dodgers, Seattle Mariners,
Oakland Athletics, Colorado Rockies, Milwaukee Brewers and Arizona
Diamondbacks. The highlight of the program is a series of Bark at
the Park events at Major League Baseball stadiums where dogs can
join their families in the fun and excitement of a baseball game.
Fans will be able to purchase tickets for themselves and their
dogs, join in a pre-game parade around the field, enjoy pet
friendly activities and free product samples. On average, about 700
dogs and their families at each game will participate in these
extremely popular events. The season-long program will include
in-store messaging at local independent retailers, public service
announcements, national PR and media, charitable fundraising and
direct engagement with fans at ballparks across the country.
“There’s nothing more enjoyable than a night out with the family
at a ballgame,” said Jim Heim, President of Business Development
for Central Garden & Pet. “Most of the time though, that means
leaving the family dog at home. Through our partnerships with Major
League Baseball teams, that’s not the case for thousands of fans
who, for one night at least, get to bring their entire family to a
Bark at the Park game. It’s truly a wonderful experience and we are
so proud to have been a part of this great program since 2005.”
Bark at the Park is also supported by the American Pet Products
Association. The APPA’s Pets Add Life (PAL) campaign and Human
Animal Bond Research Institute (HABRI) are featured components of
the program’s key message that pets not only bring joy to our
lives, but real value and scientifically proven benefits as well.
Bob Vetere, APPA President and CEO added, “Bark at the Park gives
us a great platform to tell people what pet owners instinctively
already know. Having pets adds so much to our lives. Research shows
that pets provide enormous benefits to people’s physical and mental
health, ability to learn and in some cases, even function on a
day-to-day basis. Whether it’s a specially trained service dog or a
tank full of tropical fish, pets are important and valuable members
of our families and our society. Bark at the Park helps showcase
that in a fun and inclusive way.”
Hall of Fame manager and Chief Baseball Analyst and Advisor of
the Arizona Diamondbacks, Tony La Russa, returns as the program’s
official Bark at the Park Ambassador and will help promote the
program through a public service campaign at participating
ballparks reminding fans of the win-win nature of having a pet and
encouraging people to adopt a new pet or a pal for their current
pet. La Russa is the Co-Founder and Chairman of the Animal Rescue
Foundation (ARF) who will again receive donations from Central
Garden & Pet and the teams to support ARF’s many initiatives as
part of the program.
“ARF is excited to partner with AvoDerm Natural Pet Foods,
Nylabone and the American Pet Products Association again this
season to help bring Bark at the Park events to thousands of
families,” said La Russa. “Central Garden & Pet is a long-time
supporter of ARF’s mission to save dogs and cats who have run out
of time at public shelters and bring people and animals together.
We are especially honored this year to highlight how pets are
helping bring strength and comfort to our military veterans, many
of whom suffer from post-traumatic stress, as a result of their
service. Along with many other groups, ARF’s Pets for Vets program
pairs specially trained dogs with service men and women to assist
them with their transition back into civilian life. Our ties to
baseball obviously run deep and our commitment to people saving
animals and animals saving people has never been stronger.”
While they did not invent bringing dogs to the game, Doug Nelson
and Sam Peck of Echo Marketing like to think they re-invented and
energized it to the point where it is now among the most popular
promotions throughout Major League Baseball® with more than 20
teams having dog friendly games in 2017. “There was only a handful
of teams doing it when we started back in 2006,” said Nelson. “'You
want to do what?', they’d say. But little by little we brought Bark
at the Park to teams like the Dodgers, Rangers, Rockies, Mariners,
A’s and Brewers and the teams all love it. It’s a ton of fun for
the fans. We have parades, contests, video board features and
special vendors catering just to the dogs. We’ve done almost a
hundred of these events now, set a Guinness World Record, generated
billions of impressions for our partners and created hundreds of
thousands of priceless memories for fans and their pets.”
The first Bark at the Park event will take place at Dodger
Stadium on Saturday May 20th when the Los Angeles Dodgers host the
Miami Marlins and an estimated 600 dogs and their families.
Tickets, which are expected to sell out quickly, for the first
event and all the Bark at the Park games can be purchased through
the teams’ official web sites.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA)
is a leading innovator, marketer and producer of quality branded
products for the lawn & garden and pet supplies markets.
Committed to new product innovation, our products are sold to
specialty independent and mass retailers. Participating categories
in Lawn & Garden include: Grass seed and the brands
PENNINGTON®, and THE REBELS®; wild bird feed and the brand
PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®,
IRONITE® and OVER-N-OUT®; and decorative outdoor patio products
under the PENNINGTON ® brand. We also provide a host of other
regional and application-specific garden brands and supplies.
Participating categories in Pet include: Animal health and the
brands ADAMS™ and ZODIAC®; aquatics and reptile and the brands
AQUEON®, CORALIFE® and ZILLA®; bird & small animal and the
brands KAYTEE®, Forti-Diet® and CRITTER TRAIL®; dog & cat and
the brands TFH™, NYLABONE®, FOUR PAWS®, IMS™, CADET®, DMC™,
SEGREST, PINNACLE® and AVODERM®; and equine and the brands FARNAM®,
HORSE HEALTH™ and VITAFLEX®. We also provide a host of other
application-specific pet brands and supplies. Central Garden &
Pet Company is based in Walnut Creek, California, and has
approximately 4,100 employees, primarily in North America. For
additional information on Central Garden & Pet Company,
including access to the Company's SEC filings, please visit the
Company’s website at www.central.com.
About Nylabone® Products
Nylabone® Products is a respected producer of premium pet
products, and the leader in safe, healthy chewing
for over 50 years®. Nylabone is a division of T.F.H.
Publications, Inc., the world’s most distinguished publisher of
high-quality care and training books for pets, and a founding
member of the American Pet Products Manufacturing Association
(APPMA). Nylabone is recognized for its excellence, quality,
innovation and leadership in today’s pet industry. Its patented and
patent-pending products are frequently industry award-winners.
T.F.H./Nylabone is a subsidiary of Central Garden & Pet
Company. For more information, visit www.nylabone.com.
About AvoDerm® Natural Pet Food
Good health shows and it starts with the optimum nutrition of
AvoDerm Natural dog and cat food recipes. Made with premium quality
proteins and omega rich avocados, AvoDerm uses no fillers or animal
by product meals and is manufactured in our own facility in
Irwindale, California. Natural avocados are a rich source of the
vitamins, fatty acids, and antioxidants that pets need for balanced
nutrition, along with a healthy skin and coat. What our recipes do
on the inside, shows on the outside. For more information, visit
www.avodermnatural.com.
About ARF
ARF’s core mission is the rescue of dogs and cats who have run
out of time at public shelters, giving them a chance at life until
a new home can be found. ARF couples this mission with innovative
programs strengthening the human-animal bond for children, seniors,
veterans, and people in disadvantaged circumstances. Through ARF,
people experience the unconditional love and acceptance of dogs and
cats to fulfill a mission of “People Rescuing Animals... Animals
Rescuing People”® Visit www.arflife.org for more information.
About Pets Add Life
Pets Add Life (PAL) is a national campaign established by the
American Pet Products Association (APPA) to promote the joys
and benefits pets of all types bring to our lives. PAL encourages
responsible pet ownership and adoption, and ultimately works
to spread the message of the joys associated with adding a pet to
your life! Visit www.petsaddlife.org or
facebook.com/petsaddlife for more information.
About Human Animal Bond Research Institute
HABRI funds innovative research projects to scientifically
document the health benefits of companion animals; maintains the
world’s largest online library of human-animal bond research and
information; and informs the public about human-animal bond
research and the beneficial role of companion animals in society.
For more information about HABRI, please
visit www.habri.org.
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Central Garden & Pet CompanyMark Newberg, 847-330-5367
(Office)847-722-6754 (Mobile)mnewberg@central.com
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