Together with fans, program aims to address
fashion waste, help consumers dispose of their old Crocs shoes
and extend use of product
BROOMFIELD, Colo., Oct. 27,
2023 /PRNewswire/ -- Crocs
(NASDAQ: CROX) is taking steps to further its circularity
ambition with the launch of a new Retail Takeback Pilot Program.
This program invites consumers to give their old Crocs shoes new
life by bringing them into Crocs retail stores in select states.
Crocs will then leverage partnerships and product innovation to
strive towards giving each pair donated a next use.
Beginning today, October 27,
consumers can bring old Crocs shoes – in any condition – back
to all Crocs retail stores in the following 10 states: Colorado, Georgia, Illinois, Michigan, Massachusetts, Minnesota, Ohio, Pennsylvania, Virginia, and Wisconsin.
Each participating store will be equipped with a designated
collection box, making it easy for fans to drop in their old
shoes. While supplies last, participants can also collect a
free limited-edition "Crocs Saver" Jibbitz™ charm as a thank you
for partnering with Crocs to responsibly repurpose old shoes.
"We're excited to take this next step on our path toward
innovating for a circular economy and a better future for
footwear," shared Deanna Bratter,
Vice President, Global Head of Sustainability, Crocs, Inc. "This
pilot program aims to address both environmental and social
challenges faced by the fashion industry when it comes to product
waste. Together with our fans, we can unlock innovation and
partnerships to effectively reduce waste, reuse our materials, keep
shoes out of landfills, and help people in need."
Gently used Crocs shoes received as part of this pilot program
will be donated to key partner Soles4Souls, an international
non-profit organization whose 4Opportunity program works with
partners to create local economic benefit in their communities
through entrepreneurship and jobs. Well-loved pairs collected
through this pilot that may be unwearable will be repurposed and
reimagined, giving the materials another use, for example through
upcycling into new Crocs shoes.
As an organization focused on innovating for a circular economy
and a better future for footwear, the launch of this Pilot Program
is the next extension of efforts taken in material
innovation, biobased Croslite™ integration, industry
coalitions, and community partnerships focused on driving toward a
more circular economy. Later phases of this pilot aim to scale and
expand the Retail Takeback Program to all U.S. Crocs retail and
online stores.
"Our responsibility extends beyond the sale of our product. We
want to keep Crocs products in use for as long as possible," added
Deanna.
To learn more about Crocs circularity ambitions, visit
https://investors.crocs.com/esg/ to view the 2022 Crocs Comfort
Report.
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield,
Colorado, is a world leader in
innovative casual footwear for all, combining comfort and style
with a value that consumers know and love. The Company's brands
include Crocs and HEYDUDE, and its products are sold in more than
85 countries through wholesale and direct-to-consumer channels. For
more information on Crocs, Inc. visit investors.crocs.com. To
learn more about our brands,
visit www.crocs.com or www.heydude.com. Individuals
can also
visit https://investors.crocs.com/news-and-events/ and
follow both Crocs and HEYDUDE on their social platforms.
PR Contact:
Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com
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SOURCE Crocs, Inc.