Actress, Producer and style icon leads new
brand campaign focused on comfort and confidence
WESTWOOD, Mass., Aug. 21,
2024 /PRNewswire/ -- What does it mean to be a
Dude? Those who know, know: being a Dude is a way of
life. Specifically, the way of your life. Being comfortable
in your own shoes and encouraging others to do the same.
HEYDUDE, the popular footwear brand, and Sydney Sweeney are joining forces to enlighten
the masses on what it means to be a Dude. Today the brand
and multi-talented entertainer announced a long-term, global
partnership and unveiled HEYDUDE's new brand campaign to create a
movement of Dudes.
Two-time Emmy nominated actress and producer, Sweeney is one of
the most sought-after actors of her generation, captivating global
audiences with her many buzz-worthy, critically acclaimed and
iconic roles. From HBO's "Euphoria" and "White Lotus" to Sony's
romantic comedy, "Anyone But You" which dominated box offices, to
the Peabody Award-winning indie film "Reality," which earned her a
Critics' Choice nomination. She'll next be seen in Ron Howard's thriller "Eden" and Apple TV+
"Echo Valley."
Captured as the Director of Dudes in the campaign,
Sweeney pulls the curtain back, showcasing who she is behind the
cameras, and invites fellow Dudes, all people alike, to
confidently be themselves.
Revealed through a multi-pronged approach, including out-of-home
advertising and coordinated social media efforts, the campaign
leans into HEYDUDE's namesake and celebrates the brand's definition
of Dude, focused on comfort, confidence and the empowering
complexities of what it means to embrace all sides of self.
Sweeney will appear in HEYDUDE content, serve as a global
spokesperson and invite others to be comfortable in their own
shoes.
"HEYDUDE values comfort, both in the footwear space and in all
aspects of life, which is a message that we can all get behind,"
said Sweeney. "The brand never sacrifices style for comfort, which
is why HEYDUDE's iconic styles are my favorite shoe option whether
I'm traveling or commuting to set. I'm thrilled to represent the
brand in 2024 and beyond."
"It's not every day that a generational talent and style icon
also authentically lives your brand. So, asking Sydney to join us
to expand the perception of what it means to be a Dude was
something we had to do," said Terence
Reilly, President of HEYDUDE. "Sydney embodies the essence
of Dude by always being comfortable in her own shoes. That
makes her an undeniable fit for not only our shoes but our
brand."
With a rapidly growing fanbase, the Massachusetts-based brand is quickly becoming
must-have footwear for casual moments, music festivals, travel,
pre- and post-activity wearing occasions and everything in between.
More than two million social followers across TikTok, Instagram and
Facebook have found their inner-Dude and the brand has
expanded its portfolio from tried-and-true classic silhouettes to a
variety of new styles, all built on the foundation of comfort and
lightweight materials. These include the Wendy and Wally Slip,
Wendy and Wally COMF and additional silhouettes to come this
fall.
To learn more please visit:
https://www.heydude.com/pages/sydney-sweeney
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX),
headquartered in Broomfield,
Colorado, is a world leader in innovative casual footwear
for all, combining comfort and style with a value that consumers
know and love. The Company's brands include Crocs and HEYDUDE, and
its products are sold in more than 80 countries through wholesale
and direct-to-consumer channels. For more information on Crocs,
Inc. visit investors.crocs.com. To learn more about our brands,
visit www.crocs.com or www.heydude.com. Individuals can also
visit https://investors.crocs.com/news-and-events/ and
follow both Crocs and HEYDUDE on their social
platforms.
PR contact:
RaEsa Wardle, HEYDUDE
rwardle@heydude.com
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SOURCE HEYDUDE