Announcement underscores the brand's unique
approach to circularity through using more sustainable materials
and progress to 2030 bio-circular goal
BROOMFIELD, Colo., Sept. 5, 2024 /PRNewswire/ -- Crocs (NADSAQ:
CROX), a global leader in innovative casual footwear for all, today
announced it has reached 25% bio-circular content in its
proprietary CrosliteTM material1. Croslite
accounts for more than 80% of Crocs' total materials used across
its portfolio of products, including the iconic Classic Clog. This
marks the latest milestone in the brand's sustainability journey
and innovative approach to reducing its carbon footprint through
sustainable materials.
Crocs' unique approach to sustainable materials innovation means
that consumers can expect the same Crocs – same style, same
comfort, same durability, same price – now with even better
materials. While many footwear brands take an approach of focusing
on a singular sustainable product line or item that often comes at
a premium, Crocs is proud to roll out bio-circular
content across its portfolio of shoes at no additional
charge.
"We believe that to truly make an impact, we can leverage our
innovative mindset and drive sustainability transformation,
starting with our most widely used materials," said Deanna Bratter, Chief Sustainability Officer,
Crocs, Inc. "Sustainability should not be a tradeoff. Fans can feel
confident that they are getting the same style and comfort they
know and love from Crocs without having to make choices between
comfort or better materials – we are giving them both and making it
even easier to do good with each pair."
In recent years, Crocs has continued to accelerate the use of
independent, third-party certified bio-circular content in Croslite
material. Using bio-circular materials means that Crocs is taking
plant-based byproducts that would have otherwise ended up as waste,
like cooking oil from the food industry, to make its Croslite
material. Doing so helps lower the brand's already low carbon
footprint while still making the most comfortable shoes on the
market. Bio-circular materials are less emissions-intensive than
their virgin, fossil-fuel based counterparts.
In 2021, Crocs set a goal to reach 50% bio-circular content
within its Croslite material by 2030. In just three years, the
brand is on track to reach this goal, reaching 25% this August. As
a direct result of this initiative, in 2023, Crocs saw a 3%
reduction in absolute emissions in its overall company carbon
footprint, as well as a 6.1% reduction in emissions per pair of
Classic Clogs compared to its 2021 baseline.
"As part of our commitment to Create a More Comfortable World
for All, the Crocs brand is making tremendous strides in bringing
Comfort for the Planet through our Circularity and Climate
ambitions," said Andrew Rees, CEO,
Crocs, Inc. "It is incredibly exciting to see the significant and
tangible progress we are making to reduce our carbon footprint and
do better for the planet through innovation like the sourcing and
incorporation of more sustainable materials across our
products."
Sourcing materials that are more sustainable is a key piece of
the journey in reducing emissions toward the company's goal of Net
Zero by 2040. The brand is working to make a positive impact with
its efforts related to circularity, including innovating materials
and keeping products and materials in use for as long as
possible.
To learn more about Crocs' efforts to incorporate bio-circular
content into its Croslite materials, click here.
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in
innovative casual footwear for all, combining comfort and style
with a value that consumers know and love. The Company's brands
include Crocs and HEYDUDE, and its products are sold in more than
80 countries through wholesale and direct-to-consumer channels. For
more information on Crocs, Inc. visit investors.crocs.com. To learn
more about our brands, visit www.crocs.com or www.heydude.com.
Individuals can also visit
https://investors.crocs.com/news-and-events/ and follow both Crocs
and HEYDUDE on their social platforms.
(1). The majority of our shoes are made with Croslite™ material
(Croslite accounts for more than 80% of our total footwear
materials use). We source repurposed bio-based waste from other
industries (bio-circular materials) to produce bio-circular
Croslite. Our current Croslite portfolio uses at least 25%
bio-circular material sourcing calculated annually (since
September 2023) through a mass
balance approach (ISCC PLUS Certified).
PR Contact:
Sarah
Pariseau, Crocs, Inc.
(702) 689-7805
spariseau@crocs.com
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SOURCE Crocs, Inc.