Domo Named to Constellation ShortList™ for Marketing Analytics Solutions
November 08 2023 - 3:05PM
Business Wire
Today Domo (Nasdaq: DOMO) announced it was named to the 2023
Constellation ShortList™ for Marketing Analytics Solutions. This is
Domo’s ninth placement on the Marketing Analytics Solutions
ShortList.
The Constellation ShortList helps organizations narrow their
search for the technologies they need to meet their digital
transformation goals. All shortlisted vendors were determined
through Constellation’s client inquiries, partner conversations,
customer references, vendor selection projects, market share and
internal research.
“The call for the chief marketing officer to serve as the growth
driver and orchestrator for the modern enterprise has amplified the
need for marketing analytics tools to quickly evolve from campaign
performance trackers into more robust business intelligence and
decisioning tools,” said Liz Miller, vice president and principal
analyst at Constellation Research, Inc. “The Constellation
ShortList for Marketing Analytics Solutions highlights stand-alone
solutions that aggregate, track, and monitor marketing campaign
performance and growth contributions to the business. The offerings
on our ShortList are powerful enough for marketing data scientists
yet are ready for non-technical marketers to stand up and
operate.”
The firm evaluated more than 40 vendor solutions in the
Marketing Analytics Solutions market, which included (but not
limited to) the following key criteria for inclusion:
- Ease of use and setup for nontechnical users with functional
options for developers and analysts
- Robust marketing attribution, forecasting and predictive
analytics capabilities
- Extensibility through ecosystem of third-party integration
apps
- Triggered workflows and automated actions to turn intelligence
into optimization actions
- Security, authentication tools, role-based access, data
governance and lineage tracking
- Anywhere accessibility across desktop and mobile
- AI and ML to assist with data ingestion, analysis and decision
intelligence
- Product vision and roadmap
“Successful marketing teams harness the power of data to
optimize their initiatives, and make quick, informed decisions that
can improve impact and ROI,” said Wendy Steinle, chief marketing
officer at Domo. “We’re thrilled to once again be featured as an
innovator in marketing analytics in this Constellation ShortList,
as we continue to help customers achieve a complete view of their
marketing data and make informed decisions that multiply their
impact on company goals.”
For more information on the Domo data experience platform, visit
www.domo.com.
Constellation Research advises leaders on leveraging disruptive
technologies to achieve business model transformation and
streamline business processes. Products and services named to the
Constellation ShortList meet the threshold criteria for this
category as determined through client inquiries, partner
conversations, customer references, vendor selection projects,
market share, and internal research. The portfolio is updated at
least once per year as the analyst team deems necessary based on
market conditions.
Disclaimer
Constellation Research does not endorse any solution or service
named in its research.
About Domo
Domo puts data to work for everyone so they can multiply their
impact on the business. Our cloud-native data experience platform
goes beyond traditional business intelligence and analytics, making
data visible and actionable with user-friendly dashboards and apps.
Underpinned by AI, data science and a secure data foundation that
connects with existing cloud and legacy systems, Domo helps
companies optimize critical business processes at scale and in
record time to spark the bold curiosity that powers exponential
business results.
For more information, visit www.domo.com. You can also follow
Domo on Twitter, Facebook and LinkedIn.
Domo is a registered trademark of Domo, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20231108231447/en/
Cynthia Cowen PR@domo.com
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