Viant Bolsters Data Platform with AI
February 06 2024 - 7:00AM
Business Wire
ESB Advertising Among Agencies Already Driving
Results
Viant Technology Inc. (NASDAQ: DSP), the leading people-based
advertising technology company, today announced it has bolstered
its Viant Data Platform with new AI-based tools and services,
enabling privacy-centric and reliable signals for advertisers to
leverage in partnership with publishers.
The advertising industry is at an inflection point, where
digital identifiers continue to diminish making audience targeting
and measurement increasingly more difficult. The challenge for
advertisers is capturing a holistic understanding of their
advertising performance and investment. To solve for these
challenges, Viant has amplified the capabilities of its Data
Platform including new innovations like Chat with Data that allow
advertisers to apply generative AI technology to more easily
analyze campaign performance and understand important KPIs like
ROAS. One independent agency that used Viant’s Data Platform, ESB
Advertising, recently saw an increase in ROAS by 40%.
“ESB Advertising's partnership with Viant's omnichannel DSP and
Data Platform has been instrumental to our success. Their
programmatic focus, intuitive software, and personalized support
have consistently delivered outstanding results. Viant's
data-driven approach has allowed us to leverage valuable insights
to improve Return on Ad Spend (ROAS) for our clients, making our
collaboration all the more impactful,” said Eiman Bassam, CEO, ESB
Advertising.
This AI technology adds more power to Viant’s DSP with Data
Platform, a DSP tech infrastructure that processes data where
programmatic advertisers and marketers can easily onboard customer
data platforms with clean rooms and generate insights.
“As a programmatic advertising technology leader, we’re excited
to release innovative AI solutions that help solve for third-party
signal loss for our customers. Our latest Data Platform
enhancements are another example of the agility of the Viant
platform. We are passionate about providing new ways for
advertisers to address key industry challenges, while empowering
marketers and agencies to unleash the full potential of data-driven
marketing,” said Dustin Kwan, Chief Product Officer, Viant.
ABOUT VIANT
Viant® (NASDAQ: DSP) is a leading people-based, advertising
technology company that enables marketers to plan, execute and
measure omnichannel ad campaigns through a cloud-based platform.
Viant’s self-service Demand Side Platform powers programmatic
advertising across Connected TV, Linear TV, mobile, desktop, audio,
gaming and digital out-of-home channels. As an organization
committed to sustainability, Viant’s Adricity® carbon reduction
program helps clients achieve their sustainability goals. In the
past year, Viant was recognized by G2 as a Leader in the DSP
category and as the Best Software in Marketing & Advertising,
earned Great Place to Work® certification, and became a founding
member of Ad Net Zero. Viant’s Co-Founders Tim and Chris Vanderhook
are also past recipients of EY’s Entrepreneurs of the Year award.
To learn more, please visit viantinc.com.
ABOUT ESB ADVERTISING
ESB Advertising is a leading digital marketing agency that
provides customized advertising solutions across various
industries. ESB's expertise in PPC, SEO, social media, programmatic
advertising, and traditional media planning is powered by a
data-first approach, ensuring tailored, impactful strategies for
every client. ESB’s focus is on more than just clicks and views;
their aim is real growth, measurable ROI, and forging lasting
relationships. Their commitment to delivering exceptional service
and relentless innovation puts them ahead of industry trends,
securing clients' success. Discover how ESB Advertising is changing
the game at https://www.esbadvertising.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240206608178/en/
Media Contact: Marielle Lyon press@viantinc.com
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