Destination XL Group, Inc. (Nasdaq: DXLG), the largest
integrated commerce specialty retailer of Big + Tall men's clothing
and shoes, announced today the launch of a multichannel marketing
campaign, developed in collaboration with creative agency
Barrett Hofherr and media agency
Mediassociates.
CANTON,
Mass., May 13, 2024 /PRNewswire-PRWeb/ -- The
campaign, which starts today in a three-market test, further brings
to life DXL's "Wear What You What℠" mission by highlighting
DXL's commitment to providing clothes that actually fit Big + Tall
shoppers. The campaign communicates a straightforward and pragmatic
message that resonates with the needs of Big + Tall customers.
"In a world cluttered with options, we're
delivering a clear, direct message that resonates with the
practicality our Big + Tall customers appreciate. This is about
making style accessible and straightforward for every Big + Tall
man," said Harvey Kanter, President
and CEO of DXL.
"We are excited to launch this new campaign and introduce even
more Big + Tall men to DXL and everything we have to offer – style,
assortment, and most importantly, clothes that truly fit.
Barrett Hofherr has shown a deep
understanding of our customer and delivered a creative approach
that genuinely resonates with the Big + Tall man, offering an
honest and effective solution to his primary concern: achieving
their perfect fit," said Jim Reath,
DXL's Chief Marketing Officer.
The new campaign leverages multiple media channels to
demonstrate to Big + Tall shoppers that DXL offers clothes that
actually fit the Big + Tall man, in the same styles and quality as
other retailers. Starting in May and running through late June, the
campaign will feature various ad formats, including 30-, 15-, and
six-second spots as well as digital out-of-home placements. These
ads will be broadcast across St.
Louis, Boston, and
Detroit, on both traditional
broadcast TV and streaming platforms, including Hulu, Disney+, and
YouTube, as well as streaming audio on Pandora and across the
digital landscape.
"Our new campaign cuts straight to the heart of what our
customers value most—simplicity, quality, and fit," said
Harvey Kanter, President and CEO of
DXL. "In a world cluttered with options, we're delivering a clear,
direct message that resonates with the practicality our Big + Tall
customers appreciate. This is about making style accessible and
straightforward for every Big + Tall man."
About Destination XL Group, Inc.:
Destination XL Group, Inc. is the leading retailer of Men's Big +
Tall apparel that provides the Big + Tall man the freedom to choose
his own style. Subsidiaries of Destination XL Group, Inc. operate
DXL Big + Tall retail and outlet stores and Casual Male XL retail
and outlet stores throughout the United
States, and an e-commerce website, DXL.COM, and mobile app,
which offer a multi-channel solution similar to the DXL store
experience with the most extensive selection of online products
available anywhere for Big + Tall men. The Company is headquartered
in Canton, Massachusetts, and its
common stock is listed on the Nasdaq Global Market under the symbol
"DXLG." For more information, please visit the Company's investor
relations website: https://investor.dxl.com.
About Barrett Hofherr
Barrett Hofherr, founded in 2012, is
a full-service advertising agency - aka The Biggest Small Agency in
the World™. They combine the experience of the big agencies with
the efficiency, nimbleness, and scrappiness of a mid-sized shop.
Clients hire them because their creative ideas create brand
momentum. Client partners include eBay, Activision Blizzard, Chime,
Lennar, Sutter Health and more. For information, visit
http://www.barretthofherr.com
About Mediassociates
Mediassociates is an independent media planning, buying, and
analytics agency that amplifies growth. Its Precision Branding
approach guides brands in planning communication campaigns with a
focus on predicting, measuring, and optimizing business outcomes.
With the advertising landscape shifting almost daily,
Mediassociates leads clients through the ongoing revolution in
media and technology. Recent clients include University of Phoenix, Mount Sinai Health System,
Citizen Watches, Fannie Mae, Ziply Fiber, Strava Fitness App, and
Ariat. Mediassociates has been named one of Adweek's 2022 Fastest
Growing Agencies and an AdAge Best Place to Work. For information,
visit https://www.mediassociates.com/
Media Contact
Investor Contact, DXL Big + Tall, 603-933-0541,
investor.relations@dxlg.com, DXL.com
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SOURCE DXL Big + Tall
