FUJIAN, China, Jan. 28, 2011 /PRNewswire-Asia-FirstCall/ --
Exceed Company Ltd. (Nasdaq: EDS) ("EDS", "Exceed" or "the
Company"), the owner and operator of "Xidelong" brand - one of the
leading domestic sportswear brands in China, today announced that on January 24, 2011, at a ceremony in Beijing celebrating the "Fitness for All
Campaign – Walking to 100 Universities" program, the Company
received the Outstanding Contribution Award from the General
Administration of Sport of China －
the official name of China
national sports council.
"Fitness for All Campaign – Walking to 100 Universities" was
organized by the General Administration of Sport of China and was sponsored by the Company's
wholly owned subsidiary, Xidelong (China) Co. Ltd. The campaign consisted
of a nationwide series of events that promoted fitness for people
in China as part of a healthy,
active and fun lifestyle. With strong support from Exceed,
the campaign successfully reached more than 100 universities in 22
cities, including Beijing,
Shenyang, Xi'an and Guangzhou. In total, participants from
over 35 cities throughout China
took part in the campaign, including many Olympic champions,
demonstrating the growing nationwide interest in sports and
fitness.
Mr. Shuipan Lin, Exceed's founder, Chairman and CEO, commented,
"We are honored to be recognized for our contribution to this
important campaign. Exceed has long supported efforts to raise
awareness of the benefits of sports and fitness and to convince our
target consumers that sports and fitness are key parts of a
healthy, happy lifestyle. As such, we were proud to become
the first official partner of the 'Fitness for All' campaign, and
have actively supported the effort both directly with dedication
from our employees and corporate donations and indirectly through
our steady promotion of the concept of living a 'Sports Lifestyle.'
We are pleased with the positive impact that the campaign has
had thus far, and are proud to have the Xidelong brand name
associated with this movement, which captured the attention of
China's students and future
leaders, nationwide. We will continue our effort to sponsor
the 'Fitness for All' campaign in 2011."
For further information of the Company, including presentations
for download, please visit the Company's website at
http://www.ir.xdlong.cn.
About Exceed Company Ltd.
Exceed Company Ltd. designs, develops and engages in wholesale
of footwear, apparel and accessories under its own brand, XIDELONG,
in China. Since it began
operations in 2002, Exceed has targeted its growth on the consumer
markets in the second and third-tier cities in China. Exceed has three principal categories
of products: (i) footwear, which comprises running, leisure,
basketball, skateboarding and canvas footwear, (ii) apparel, which
mainly comprises sports tops, pants, jackets, track suits and
coats, and (iii) accessories, which mainly comprise bags, socks,
hats and caps. Exceed Company Ltd. currently trades on Nasdaq under
the symbols "EDS", "EDSWW" and "EDSUU".
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For further information, please
contact:
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Investor Relations (Hong
Kong)
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Mahmoud Siddig
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Taylor Rafferty
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T: +852 3196
3712
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E: Exceed@Taylor-Rafferty.com
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Investor Relations
(US)
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Delia Cannan
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Taylor Rafferty
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T: +1 (212)
889-4350
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E: Exceed@Taylor-Rafferty.com
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SOURCE Exceed Company Ltd.