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ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, announced today the debut of "The Landers STAR Collection," a new apparel line designed by Audrey and Ruth Landers, featuring Hollywood-inspired fashions for women of all ages. The new collection debuts Tuesday, September 22 at 2 pm and 7 pm ET, during the show titled after the line. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; mobile devices (iPhone and iPod Touch); online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

ShopNBC's new show series, "Landers STAR Collection," will showcase ageless and figure-flattering pieces with alluring details and embellishments. Developed with the philosophy that every woman at every age can be glamorous and elegant, the collection features comfortable and easy care apparel to help women feel and look their best.

Audrey Landers -- actor, singer, writer, composer, producer, and fashion designer -- is best known for her role as Afton Cooper in the world hit television series, "Dallas," in which she co-starred for eight years. Ruth Landers, film producer, business executive, fashion designer, and personal manager of daughters Audrey and Judy Landers successful entertainment careers, is known for her partnership with Audrey on the productions of "Ghost Writer," "Club Fed," and the award-winning children's television series, "The Huggabug Club." As ShopNBC expert guests of the "Landers STAR Collection," Ruth and daughter Audrey will bring their passion for fashion, along with decades of experience working with top clothing designers in the film and television industry to help women at every age feel like a star.

"It's a delight to be the first retailer in the country to offer the Landers STAR Collection," said Cindy Chen-Derkacz, ShopNBC's Vice President of Apparel & Accessories. "As we continue to expand our apparel and accessories assortment with an array of options for our female customer, it's exciting to offer the sophisticated and wearable glamour from Audrey and Ruth Landers that works for her lifestyle."

Must-Haves from the Landers STAR Collection:

--  Animal Print. Featuring a choice of zebra or leopard -- the new
    neutrals in the fashion world, the Embellished Print Tunic (A17873),
    provides a classic fashion piece for women of all ages.
--  All About the Details. The Embellished Tank (17876) offers a new twist
    on a timeless wardrobe staple with a touch of sparkle.
--  Rock Star Style. A key piece for fashionable women everywhere, the
    Lace Trim Ruffle Top (A17881) features one of the season's hottest trends
    with an edgy, yet sophisticated look.
    

"The Landers STAR Collection is one of my most exciting ventures," said Ruth Landers, film producer, designer and ShopNBC expert guest. "Fashion is my passion -- and I want to bring glamour to women of all ages."

Audrey Landers, added: "Our goal is to create a wardrobe that will flatter every shape and size. Landers STAR Collection transcends generations. Our designs are classic, yet always include a touch of glamour. We love to add details of crystals, beads, and sequins: just enough to give you that sparkle, to lift your spirits, and make you feel like the star you deserve to be!"

For more details on dates and show times, please visit www.ShopNBC.com keyword "Landers STAR Collection."

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

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Contact Info: Anthony Giombetti ShopNBC Media Relations 612 308 1190 Email Contact