ShopNBC Achieves Single Largest Sales Day Since Mid-2008
November 09 2009 - 5:23PM
Marketwired
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, today announced it achieved the single largest sales day
since June 22, 2008, during an event titled "The 24-Hour Holiday
Electronic Gift Celebration" this past Sunday, November 8. The
one-day sales event generated approximately $3.6 million in net
revenue while driving significant active customer activity with a
37% new customer count via the company's multichannel retailing
channels of TV and the Web. As part of the network's ShopNBC
Anywhere initiative, customers can shop via cable and satellite TV,
mobile devices (iPhone and iPod Touch), online at www.ShopNBC.com,
and streamed live at www.ShopNBC.TV.
The 24-Hour Holiday Electronic Gift Celebration featured
innovative gift ideas from HDTVs to the newest notebook technology
packages. Throughout the special electronics event, ShopNBC hosts
and expert guests brought to life an array of premium lifestyle
brand names in electronics including HP, Mitsubishi, iLuv, iHome
and more, along with educational and entertaining product
demonstrations.
Kris Kulesza, ShopNBC's SVP of Merchandising, said: "We are
pleased to announce the success of this sales event, which
showcased the most consumer electronics products ever featured in
one day across our multichannel platform. Viewers responded
strongly by voting with their wallets. New and active customers are
reacting favorably to our initiatives. We look forward to
continuing the momentum of unlocking our customer growth
potential."
John Schrogie, Director of Housewares and Electronics, said:
"From HDTV gifts for the whole family to devices that turn memories
on film into digital format, both tech-savvy and not-so-tech-savvy
viewers discovered great holiday gift ideas while being educated
and entertained with unique electronic finds that made their lives
easier. It's an exciting preview of what's to come in electronics
on ShopNBC."
Top 5 Best Sellers of the ShopNBC 24-Hour Electronic Gift
Celebration
1. HP 17.3" 500GB Blu-ray Notebook Package (V51154; $899.00
after $100 rebate) -- For those who want an all-in-one performance
notebook with rich multimedia features, such as blu-ray, the HP
Pavilion DV7 Entertainment series delivers desktop-replacement
performance that looks as great as it runs.
2. Mitsubishi 60" DLP TV, available with the stand (V51638;
$1,499.00) or without (V51637; $1,299.00) -- Perfect for watching
all the exciting holiday sporting events and more.
3. MSI Notetop (E6210; $499.00) -- This affordable all-in-one
touch screen PC includes a Dual Layer DVD burner, built-in webcam
and microphone, 4 USB ports, 4-in-1 card reader, and a stylish
keyboard and mouse combo. A winning combination of performance and
style that's great for the whole family.
4. Pentax W80 Waterproof Camera (E6216; $259.00) -- Allows you
to capture holiday moments with family and friends so you can
remember them always.
5. IT 5in1 Retro Turntable (V51630 & V51641; $179.50) --
Record your old albums and audio cassettes onto new digital CDs.
Merge the past and present with this all-in-one music center.
Listen to radio, vinyl, cassette, CD and MP3 formats. The Wooden
Music Center offers tremendous value.
As part of the network's "ShopNBC With Confidence" initiative
this holiday season, customers will experience the added benefits
of an extended return policy through January 31, 2010. In addition,
customers will find shopping on ShopNBC even easier with the recent
launch a new shipping program titled "ValueShipping," which is
designed to save customers money when ordering multiple items. With
ValueShipping, customers pay one low rate throughout the day (12 am
ET - 11:59:59 pm ET). All additional orders made that same day ship
absolutely free. The rate customers pay is based on the highest
shipping rate of the multiple items ordered. Items must ship to the
same address.
To learn more, visit www.ShopNBC.com.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a
premium lifestyle brand. The shopping network reaches 73 million
homes in the United States via cable and satellite television: DISH
Network channels 134 and 228; DIRECTV channel 316. Programming is
also streamed live on the web at http://www.ShopNBC.TV. Its
companion Internet site, http://www.ShopNBC.com, is recognized as a
top e-commerce site with compelling product videos. ShopNBC is
owned and operated by ValueVision Media (NASDAQ: VVTV).
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Contact Info: Anthony Giombetti ShopNBC Media Relations 612 308
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