FOX News Channel to Debut New Immersive Graphics Technology in Enhanced State-of-the-Art Studio During 2024 Election Coverage
October 28 2024 - 10:13AM
Business Wire
FOX News Channel (FNC) will debut new immersive graphics
technology during its FOX News: Democracy 2024 coverage on Tuesday,
November 5th. As part of FNC’s renovation of its premiere Studio M
earlier this year, the network’s engineers enhanced the viewer
experience with several technology and design innovations,
including augmented reality (AR) technology for anchor Bill
Hemmer’s “Bill”-board, recently developed virtual set technology
and new touchscreen applications for the FOX News Voter Analysis.
The innovative tools will enable FNC’s reporting teams to
seamlessly provide the audience with the most updated polling
information and voter analysis throughout its marathon
coverage.
Debuting on election night, the newly developed “Bill”-board
technology was enhanced to include augmented reality attributes and
3D interaction, enabling Hemmer to further drill into election data
in real time. Hemmer will now be able to interact and telestrate in
3D space as the infrared sensors can track anchors and objects.
Additionally, the 3D space is equipped with voice to text where
natural language will trigger augmented reality graphics. These new
tools will be visible in population maps, outstanding vote maps and
battleground state historical voting charts.
FNC also created several sophisticated multimedia presentation
concepts to enhance the viewers election experience, including a
‘Path to 270’ map, showcasing the presidential nominees’ potential
line to the critical electoral votes needed through dynamic 3D
interaction. News anchors can present various scenarios by moving
virtual objects representing the electoral votes in the path to win
the presidency. Additionally, the network developed a ‘Top 5
Closest Races’ tool which offers a snapshot of the races that are
too close to call. This provides real-time updates on the
candidates’ standings and the impact on the electoral landscape,
allowing the audience to visualize the intensity and uncertainty of
the closest battles for the presidency.
In addition to the technological enhancements, FNC also made
several design improvements to its state-of-the-art Studio M which
has served as America’s election headquarters over the last two
presidential cycles. On election night, co-anchors Bret Baier and
Martha MacCallum as well as their panel will convene behind a
bespoke “super desk,” designed for the anchors and their teams to
use during special news coverage. Studio M also now features a
two-story high accent feature wall and a 20 foot long
ultra-high-definition media wall for showcasing video and photo
elements during broadcast. Additionally, dimensional accent walls
and extensive lighting placements were developed to create multiple
presentation areas in the studio.
FOX News Channel (FNC) is a 24-hour all-encompassing news
service and has been the number one network in basic cable for the
last eight years and the most-watched television news channel for
more than 22 consecutive years, currently attracting nearly 50% of
the cable news viewing audience according to Nielsen Media
Research. Notably, Nielsen/MRI Fusion has consistently shown FNC to
be the network of choice for more Democrat and Independent viewers,
with the most politically diverse audience in cable news.
Additionally, a 2023 New York Times/Siena College poll found FNC as
the leading single source of news for voters across the country.
Owned by Fox Corporation, FNC is available in nearly 70 million
homes and dominates the cable news landscape, routinely notching
the top 10 programs in the genre.
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version on businesswire.com: https://www.businesswire.com/news/home/20241028643428/en/
FOX News Channel Contact: Jessica Ketner: 212-301-3976 or
Jessica.ketner@FOX.com
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